About RobotLAB
RobotLAB owns the last mile of robotics and AI, by helping business owners automate tasks that people don’t want to do anymore. Spanning 36 locations nationwide, we service Hilton, Marriott, Disney, Kura Sushi, and many other nationwide brands along with smaller locations such as restaurants, assisted living facilities, supermarkets, warehouses, and even nuclear power stations. As we expand into new markets, we are seeking a Website Optimization & Growth Manager to build, shape, and scale our brand identity—starting with a powerful, conversion-focused digital presence.
Position Summary
You will lead the charge in strengthening RobotLAB’s brand, with a primary focus on the website. You will own the website’s content strategy, SEO, AEO, and conversion funnels, ensuring it attracts qualified traffic and drives measurable sales growth. Beyond the website, you will support digital initiatives that amplify brand awareness, position RobotLAB as an industry leader, and generate inbound demand. You’ll collaborate closely with sales, product, and executive leadership to ensure our messaging and digital presence connect with our target audiences.
You Are a Great Fit If You:
- Have 3+ years in digital marketing, with direct experience
owning and optimizing websites
for traffic growth and conversion.
- Are skilled in SEO, CRO, and web analytics.
- Know how to tell a brand story across multiple mediums, especially through the website.
- Have experience collaborating with developers to bring web strategies to life.
Required:
- 3+ years in digital marketing with proven
website ownership
(SEO, CRO, content strategy).
- Familiarity with web technologies (HTML/CSS/JS) and CMS platforms.
- Adobe Creative Suite proficiency.
- Strong analytical skills with experience using Google Analytics, Hubspot, or similar tools.
Preferred:
- Marketing experience in robotics, AI, or tech-driven industries.
- Experience with advanced SEO strategies and conversion optimization tools (e.g., Hotjar, SEMrush, A/B testing platforms).
- Experience optimizing for
search snippets, FAQs, voice queries, and structured data
.
- Have experience marketing to the B2B
hospitality industry
(e.g., hotels, restaurants)
Location Requirement
This role is based in
Southlake, TX
. Candidates must
reside within 20 miles
of the office. We do not offer remote or hybrid opportunities.
