• Clear positioning and differentiation
• High-quality pipeline generation
• Intelligent conference and field marketing
• Lifecycle and nurture in long sales cycles
• Measurable marketing contribution to revenue
• Value-focused messaging that communicates real outcomes, not just features
• Protecting and extending our strong industry reputation through authentic, credible marketing

We do not run high-volume outbound today. We do not operate in a horizontal SaaS motion. We need marketing tailored for a technical, complex vertical historically underserviced by new technology.

You will partner closely with founders and Sales to ensure marketing is tightly aligned to pipeline creation and deal progression.

What You'll Do Own positioning and messaging across nuclear core and expansion markets

• Ensure our website clearly communicates value in the first 30 seconds
• Develop use-case pages, outcome stories, and proof assets that resonate with technical buyers
• Align messaging tightly with product reality in a regulated environment
• Lead with value and outcomes in all messaging that emphasizes the real impact we deliver, not feature lists
• Ensure all external communications are authentic and reflect how we actually operate because our reputation depends on it

Success looks like: Prospects “get it” quickly, and Sales spends less time re-explaining

fundamentals.

Turn Conferences into a Measurable Pipeline Engine Conferences are central in nuclear — but they must be systematized.

You Will:

• Define event selection criteria tied to pipeline goals
• Build a consistent pre-event playbook (meeting booking, exec outreach, partner coordination)
• Ensure disciplined on-site lead capture and qualification
• Implement structured post-event follow-up sequences and segmentation
• Build a realistic attribution model that respects multi-touch sales cycles

Success looks like: Events are ranked by pipeline influence, not by anecdote.

Build Lifecycle + Nurture for Long Sales Cycles In our market, deals can span months (or longer). Marketing must stay present and credible without being noisy.

You Will:

• Design persona-specific nurture tracks
• Create campaigns that support Sales conversations already in motion
• Introduce selective, targeted outbound support where it makes strategic sense (e.g., event-triggered sequences, executive notes)
• Define and Sharpen Our Market Narrative
• Build an “always-on” presence that reinforces trust over time

Success looks like: Fewer cold reactivations, stronger mid-funnel engagement.

Elevate Thought Leadership and Brand Credibility Our buyers are technical and skeptical. Content must reflect that.

You Will:

• Build a practical, high-signal content strategy (use cases, technical insights, operator POV)
• Increase executive visibility through speaking, panels, and industry channels
• Improve LinkedIn and owned media consistency
• Ensure content reflects substance, not marketing fluff
• Guard our reputation — every piece of content, every public appearance should reinforce the trust we've earned
• Prioritize authenticity over polish; our credibility comes from being genuine operators in this space, not from slick campaigns
• Frame all content around the value we create for customers — outcomes, efficiency gains, risk reduction — not product specs

Success looks like: We are recognized as credible operators — not just software

vendors.

Own Marketing Systems and Measurement We need disciplined marketing operations without over-engineering.

You Will:

• Lead HubSpot (or equivalent) implementation and adoption
• Define campaign structure and attribution model
• Build dashboards that leadership trusts
• Track core metrics: MQL → SQL → pipeline influence → closed-won support

Success looks like: Marketing performance is measurable and actionable.

Align Tightly with Sales and Founders Marketing must be integrated into how we win.

You Will:

• Participate in pipeline reviews
• Identify friction in messaging or conversion
• Translate product roadmap and customer wins into market-facing value
• Ensure marketing supports expansion within existing accounts

Success looks like: Sales views marketing as leverage, not decoration.

Examples of problems you might own in your first 90 days

• Produce a clear messaging architecture and website improvement roadmap
• Stand up structured event follow-up workflows
• Launch a core marketing dashboard
• Establish operating cadence (weekly sales sync, monthly funnel review)
• Audit current campaigns and reallocate budget toward highest leverage channels

What Makes You a Great Fit

• 10+ years in B2B marketing, including enterprise or regulated industries
• Experience building marketing for long sales cycles and complex buying committees
• Ability to combine field marketing, lifecycle, and product marketing into a cohesive motion
• Comfortable operating without a high-volume SDR engine
• Think in terms of pipeline and revenue impact
• Can balance strategic clarity with hands-on execution
• Communicate clearly with technical founders and technical buyers

Nice To Have (not Required)

• Experience marketing into energy, utilities, nuclear, aerospace, industrials, or other safety-critical domains
• Familiarity with compliance-sensitive environments (SOC 2, ISO 27001 adjacent)
• Experience transitioning marketing from founder-led to system-led

Success Metrics Over Time, Success Will Look Like:

• Clear, differentiated positioning across core and adjacent markets
• Predictable marketing contribution to qualified pipeline —
• Increased meeting volume sourced or influenced by marketing
• Strong qualitative feedback from Sales on lead quality
• Improved mid-funnel engagement metrics

Compensation & Benefits

• Base salary: $173k - $240k
• Equity: 0.05% - 0.15%
• Bonus: 15%
• Unlimited PTO, health/dental/vision insurance

Work Model & Schedule

• Full-time, salaried
• Mon–Fri hybrid (Wed remote); expectation is ≥80% in-office (Phoenix HQ)
• Occasional travel for conferences and industry events

How We Hire (fast, Respectful, Practical)

• 20-min intro with the founder/hiring manager to trade context and assess mutual fit
• Practical work sample (60–90 min; a real task in our stack)
• Team meet + peer programming (system design + collaboration) We aim to move from first chat to decision quickly.