
Zelf AI helps brands turn social video into actionable insights. It operates an AI-powered insights platform that analyzes TikTok, YouTube, and Instagram data. The system provides real-time sentiment, emerging trends, and drivers of audience action to inform product, marketing, and operations. Category: B2B SaaS analytics for marketing, product, and operations teams. The service scales to large brands and enterprises seeking data-driven decision making.

Zelf AI helps brands turn social video into actionable insights. It operates an AI-powered insights platform that analyzes TikTok, YouTube, and Instagram data. The system provides real-time sentiment, emerging trends, and drivers of audience action to inform product, marketing, and operations. Category: B2B SaaS analytics for marketing, product, and operations teams. The service scales to large brands and enterprises seeking data-driven decision making.
Product: AI platform that extracts real-time consumer insights from short-form social video (TikTok, YouTube, Instagram Reels)
Founding: Founded in 2021 (based in New York, NY)
Funding: Pre-Seed / total disclosed funding 3350000 USD
Leadership: CEO & co‑founder Pepijn van Kesteren
B2B SaaS analytics for marketing, product, and operations teams focused on social video intelligence
2021
Data and Analytics
3350000 USD
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About Zelf
Zelf is the world’s largest fully-queryable short-form video index. We exist to bring clarity to the chaotic world of decentralized media. While traditional social listening tools rely on text, Zelf analyzes the "hidden data universe" of short-form video at an unprecedented scale.
We have processed over 1.5 billion videos
to date, ingesting an additional 50–100 million videos every month
. Our platform serves as an always-on, live pulse of consumer opinions, real-time market trends, and developing news stories . By leveraging a proprietary "Orchestration Layer" we provide brands the ability to measure price perception, quality sentiment, and competitive dominance with a fidelity that was previously impossible.
The Role
We’re hiring a VP of Sales
to own and scale Zelf’s enterprise revenue engine. This role is accountable for turning our unprecedented data advantage into a predictable, high-velocity sales motion. You will lead from the front, personally owning and closing strategic deals while simultaneously implementing the systems and rigor required to consistently exceed ambitious growth goals.
What You'll Do
Revenue Ownership & Strategy
Team Leadership & Scale
Sales Systems & Process
What We're Looking For
Why This Role at Zelf
This role is for a leader who wants to focus on bringing real impact to a fast growing org. You are selling a product with a massive "unfair advantage": data density. With daily short-form video uploads exploding from 18M in 2019 to 232M in 2025, Zelf is the only platform capable of indexing this content at scale.