What You'll Do

Marketing & Demand Generation

• Craft blog posts, case studies, white papers, social media copy, email campaigns, and sales collateral for manufacturing, wholesale, logistics, and trade-compliance audiences.
• Grow and engage VAO's LinkedIn and other social channels.
• Collaborate on visuals and graphics for presentations, ads, and social posts.
• Plan, execute, and optimize paid and organic campaigns across LinkedIn, Google Ads, email, and SEO to drive MQLs and demo requests.
• Track KPIs (traffic, engagement, lead gen), build dashboards, and translate data into actionable insights.
• Maintain content calendars and manage marketing automation platforms (e.g., HubSpot, Marketo).

Business Development & Lead Generation

• Travel to multiple conferences and trade shows across USA and Europe, representing  VAO. Connect with industry leaders and present VAO innovative approaches with AI. Capture in-person leads and build relationships with prospective clients and partners.
• Scrape and enrich prospect data using tools like Apollo.io and LinkedIn Sales Navigator to build targeted lead lists.
• Schedule meetings and demos for both inbound inquiries and outbound prospects. Manage handoffs to Account Executives.
• Make outbound calls and send personalized outreach to potential clients. Clearly communicate VAO's value proposition and convert interest into booked meetings.
• Own the top of the sales funnel—qualify leads, track pipeline activity in CRM, and report on conversion metrics.

Cross-Functional Collaboration

• Partner with Product, Sales, and Customer Success to align messaging, support launches, and share market and prospect feedback.

What We're Looking For

• 1–3 years in B2B marketing, digital marketing, or business development/SDR role. SaaS or tech experience is a plus.
• Proactive, entrepreneurial mindset with a strong sense of urgency and comfort wearing multiple hats.
• Hands-on with LinkedIn Ads, Google Analytics, SEO tools (SEMrush, Ahrefs), and email platforms.
• Familiarity with prospecting tools (Apollo.io, LinkedIn Sales Navigator) and CRM systems (HubSpot, Salesforce).
• Excellent writer and storyteller. Confident and articulate on the phone and in person.
• Detail-oriented, data-driven, and a true "doer" who brings ideas from concept to completion.
• English fluency required; Spanish is a plus.

Why VAO?

• Lead the charge in the B2B AI space with Intelligent Document Processing.
• Lean, collaborative team where your work directly fuels growth.
• Competitive salary, flexible remote work, and meaningful equity.
• Company-paid trips to the US and Europe for conferences.
• A hybrid role that gives you exposure to both marketing and commercial operations—accelerating your career fast.
• Remote-first with on-site collaboration in Medellin two days per month.