About the role
We are looking for a hands-on commercial leader to launch and scale our sports field robotics business in the UK. This role is not a pure “country manager” position and not a desk-based sales job. We need someone who can build the market from the ground up: identify the right customer segments, generate opportunities, run demos, close early deals, and help shape the local route-to-market model.
You will be the front-end commercial owner for the UK market, with an initial focus on sports fields, schools, contractors, councils, and other turf maintenance operators.
What you will do
- Build and manage the early-stage UK sales pipeline for sports field robotics
- Identify and prioritize target segments such as schools, academy groups, sports clubs, councils, and turf contractors
- Develop and manage direct relationships with key accounts and decision makers
- Organize and support product demos with end customers and channel partners
- Drive the sales process from first contact to quotation, negotiation, and closing
- Help define the UK go-to-market model, including direct sales, dealer partnerships, and service support
- Work closely with technical and operations teams to ensure smooth onboarding and deployment
- Collect market feedback on pricing, objections, product fit, and competitive positioning
- Build reference accounts and early case studies for the UK market
- Maintain disciplined CRM hygiene and sales reporting
What we are looking for
What success looks like
- A repeatable pipeline of qualified UK opportunities
- Early dealer / partner validation where relevant
- Strong demo-to-quote and quote-to-close conversion
- First reference customers and visible local market traction
- A clear, scalable UK commercial playbook
