
Automata helps life sciences labs automate experiments to increase throughput, reduce manual steps, and improve data quality. It delivers the LINQ platform, a modular combination of lab robotics…

Automata helps life sciences labs automate experiments to increase throughput, reduce manual steps, and improve data quality. It delivers the LINQ platform, a modular combination of lab robotics…
What they do: Builds LINQ, a modular lab-automation platform combining robotics hardware and cloud workflow software for life-sciences labs
Founded: 2015
Headquarters / offices: London with U.S. offices (including Kendall Square, Cambridge, MA)
Recent funding: Series C $45M (Jan 29, 2026)
Total funding reported: ≈ $144.8M (USD)
Lab automation for life-sciences workflows (genomics, cell biology and related research/diagnostic labs).
2015
Software Development
7.4M USD
March 2019 round to commercialize the Eva desktop robot
50M USD
Round to scale end-to-end lab automation
40M USD
October 2023 equity financing with participation from multiple investors
45M USD
Series C announced Jan 29, 2026 with participation from Danaher Ventures, Tru Arrow Partners, Octopus Ventures, Entrepreneurs First, and others
“Backed by strategic and institutional investors including Dimension, Octopus Ventures, Danaher Ventures, Entrepreneurs First, A.P. Moller Holding and others”
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Level : 4*
Salary band : £65,000 - £85,000 base + commission Location: London, UK - Office / Customer Facing
At Automata , we're on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology.
But we’re more than just a company disrupting the industry—we're a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.
Why Work at Automata?
A Territory Sales Manager is a sales role focused on developing pipeline and driving revenue growth within a specific geographic region or territory. They are responsible for building client relationships, generating leads, and closing deals, but do not have managerial responsibilities over other employees. This role emphasizes self-direction, strong sales skills, and the ability to manage one's own performance and results.
Seniority Level: Mid-Level Management (typically reports to Regional Sales Director)
Key Responsibilities:
Typical Requirements:
UK Team Benefits: 🍎 Vitality Health Insurance
Private healthcare that incentives a healthy lifestyle
👀 Eye Care
Get your eyes tested once a year on us!
🚗 Salary Sacrifice - EV
Sacrifice some of your monthly salary in exchange for a company car, provided by your Employer
🚲 Salary Sacrifice - Bike & Tech
Sacrifice some of your monthly salary in exchange for bike and tech products, provided by your Employer
🧘🏼♀️ Wellbeing & Support
Support for both your physical and mental health
☀️ Wellbeing & Development Allowance
Invest in your own well-being, personal growth, and hobbies
💙 Spill & Employee Assistance Programme
Access the therapy for you and your family through Spill
😊 Additional Leave
Time off for dependents, 'Me days', and volunteering days off
👵🏼 Pension Scheme
Plan for retirement with NEST
🫂 Group Life & Critical Illness cover
Life insurance - for a piece of mind
🎂 Birthday
Time off for your Birthday
We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Discrimination of any kind based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status is strictly prohibited.
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Develop and execute strategic sales plans for the area / territory, aligning with company objectives
Primary: Define and execute pipeline building activities:
Meet or exceed pipeline health goals as defined in SFDC:
Define key & strategic accounts in area / territory
Schedule strategic lunch & learns program meetings
Generate new customer and account meetings
Add new opportunities to pipeline in order to meet or exceed quota performance goals
Secondary: closing current deals in the pipeline
Tertiary: develop and maintain strategic accounts in coordination with Regional Sales Directors and VP Global Sales
Achieve sales targets and quotas for assigned territory
Develop and maintain relationships with key accounts and prospects in the territory
Conduct regular pipeline reviews and forecast accuracy assessments
Participate in key customer meetings and close complex deals
Analyze territory performance metrics and identify growth opportunities
Collaborate with marketing on territory-specific campaigns and lead generation
Provide market feedback and competitive intelligence to management
Ensure CRM data accuracy and sales process compliance