
Buynomics converts existing customer and sales data into simulated consumers to predict buying behavior and inform revenue decisions. It uses AI-driven consumer simulation to create "Virtual Shoppers" that replicate buyer choices and test pricing, promotions, product mix, trade terms, and channel strategies without live experiments. Buynomics is a B2B SaaS analytics platform that ingests company data and produces scenario-based recommendations and forecasts for commercial and pricing teams. The platform positions virtual-consumer insights as a single source of truth to accelerate pricing and portfolio management across retailers and brands.

Buynomics converts existing customer and sales data into simulated consumers to predict buying behavior and inform revenue decisions. It uses AI-driven consumer simulation to create "Virtual Shoppers" that replicate buyer choices and test pricing, promotions, product mix, trade terms, and channel strategies without live experiments. Buynomics is a B2B SaaS analytics platform that ingests company data and produces scenario-based recommendations and forecasts for commercial and pricing teams. The platform positions virtual-consumer insights as a single source of truth to accelerate pricing and portfolio management across retailers and brands.
What: B2B SaaS for Revenue Growth Management using agent-based "Virtual Shoppers" AI
Founded: 2018
HQ: Cologne, Germany
Recent funding: Series B $30M (Mar 20, 2025)
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Revenue Growth Management, pricing and commercial decision optimization for retailers, CPG, telco and similar sectors
2018
Software Development
2.6M
Included participation from Seedcamp and others
€13M
30M
Participation from Anaïs Ventures, VI Partners, Insight Partners, Seedcamp, DvH Ventures, Tomahawk
“Backed by growth- and software-focused investors including Insight Partners, Seedcamp and Forestay Capital”
About Buynomics: “What will customers buy?” is the question at the heart of commercial decision-making—and at Buynomics, we answer it better, faster, and more accurately than any other solution. With our proprietary Virtual Shopper technology, we help companies move from gut feeling to data-driven, customer-centric decisions across pricing, products, promotions, and more.
We’re building the operating system for commercial decisions—a unified platform that empowers global brands to make optimal, scalable choices. As a next-gen SaaS company, our platform simulates purchasing behavior to support high-stakes, high-scale decisions in real-time.
About the role: We’re looking for a Staff Machine Learning Engineer who will serve as a technical leader across one or two small ML Engineering teams , working on key services within our ML infrastructure. This is a hands-on architecture and design role with a strong coding component.
You will work closely with other senior engineers, product teams, and data scientists to define and evolve our ML solutions and infrastructure, ensuring they are robust, scalable, and production-ready.
Key responsibilities:
Requirements:
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What we offer:
To ensure a smooth and efficient process and that no applications are overlooked, please apply directly to the role. While we'd love to respond to everyone who reaches out, applying ensures that your application is properly tracked and considered. Buynomics is proud to be an equal-opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. We’re a diverse team in so many ways, and we love it that way.