
Topline Pro (formerly ProPhone) believes that home service pros and small businesses are the backbone of the economy and have gone too long without the right technologies. Topline Pro is a Generative AI platform enabling home service businesses to be easily discovered, trusted and booked, directly. The AI-driven interface rapidly and affordably creates a custom, SEO-optimized website along with a application to help sync content to and from local listings, put social media communications on autopilot and enable the business owner to easily get paid online.

Topline Pro (formerly ProPhone) believes that home service pros and small businesses are the backbone of the economy and have gone too long without the right technologies. Topline Pro is a Generative AI platform enabling home service businesses to be easily discovered, trusted and booked, directly. The AI-driven interface rapidly and affordably creates a custom, SEO-optimized website along with a application to help sync content to and from local listings, put social media communications on autopilot and enable the business owner to easily get paid online.
What they do: Generative AI platform that builds SEO-optimized websites and automates marketing, lead response, reviews, bookings and operations for home service businesses.
Founders / Leadership: Nick Ornitz (CEO & Co‑founder) and Shannon Kay (Co‑founder/CPO).
Funding stage: Series B (Aug 14, 2025).
Notable investors: Bonfire Ventures, Forerunner Ventures, Northzone (lead for Series B); additional investors include TMV, BBG Ventures, Flybridge, Tactile Ventures, Industry Ventures.
Brand history: Rebranded from ProPhone to Topline Pro in 2022.
Local home-service marketing, lead generation and customer/operations management for small businesses.
2020
Technology, Information and Internet
$5,000,000
Seed announced Oct 31, 2022; participants included TMV, BBG Ventures and Flybridge Graduate Syndicate.
$12,000,000
Series A announced Jul 31, 2023 with continued participation from earlier investors.
$27,000,000
Series B announced Aug 14, 2025; investor list includes TMV, Tactile Ventures, Industry Ventures, Forerunner, Flybridge, Bonfire Ventures and BBG Ventures.
“Backed by venture firms including Bonfire Ventures (seed), Forerunner Ventures (Series A) and Northzone (Series B); additional investors include TMV, BBG Ventures, Flybridge, Tactile Ventures and Industry Ventures.”
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About Topline Pro We’re building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly.
Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 70+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs.
We're YC-backed and well funded with several years of runway, and we’ve experienced rapid growth in the past year. We're in a phenomenal position to scale—with the financial foundation, product-market fit, and momentum to go big. You’ll be joining at an inflection point—where the groundwork is laid and the path to massive impact is clear.
We’re looking for a Senior Staff Software Engineer with 10+ years of experience to play a critical role in shaping the technical direction of our platform and guiding teams as we scale. This role is both highly technical and highly collaborative — you’ll design and build complex systems, mentor engineers across levels, and influence technical strategy across multiple teams.
We hire people, not checklists. If this role excites you and you meet most but not all qualifications, we encourage you to apply.
Experience What we are looking for:
Core Skills
💎 How You'll Show Up We are a values-driven team, and we look for teammates who embody the following:
🙌 What We Offer