Senior Marketing Manager
About Firefly Neuroscience
Firefly Neuroscience builds technology that helps improve how brain health care is delivered. Our technology focuses on making high-quality brain insights more accessible to clinicians and, ultimately, to the patients who depend on timely and accurate care.
By bringing greater objectivity and consistency to brain assessment, we help reduce uncertainty in clinical decision-making and support more efficient paths from evaluation to treatment. The goal is simple: clearer information, fewer delays, and better experiences for patients navigating complex care systems.
We are a growing team that values thoughtful problem-solving, high standards, and work that has real-world impact. If you are interested in contributing to technology that meaningfully improves care while being built with care, Firefly offers the opportunity to do work that matters.
Role Summary
The Senior Marketing Manager is responsible for executing and managing core marketing programs that drive awareness, demand, and revenue. This role owns content development, digital channels, website management, demand generation campaigns, and trade show execution, while partnering closely with sales, product, and leadership to support business growth.
This is a hands-on role requiring strong execution, organization, and cross-functional coordination.
Key Responsibilities
Content & Messaging
- Develop and manage marketing content across channels, including website copy, blogs, case studies, white papers, sales enablement materials, email campaigns, and social content
- Ensure messaging is consistent, accurate, and aligned with brand and product positioning
- Collaborate with internal stakeholders and subject matter experts to source content and proof points
Website Management
- Own day-to-day website updates, including content refreshes, landing pages, and basic optimization
- Partner with engineering, product, and customer success teams to support new launches and site improvements
- Ensure content accuracy, usability, and alignment with marketing campaigns
Demand Generation
- Plan and execute demand generation campaigns across email, paid media, organic channels, and events
- Build and manage campaign workflows, lead capture, and nurture programs
- Track performance, report on results, and optimize based on data and insights
Social Media Management
- Manage organic social media strategy and execution across relevant platforms
- Develop content calendars, write posts, coordinate visuals, and monitor engagement
- Support campaign amplification and brand presence through consistent posting and messaging
Trade Shows & Events
- Own planning and execution for trade shows and industry events, including logistics, messaging, and promotional materials
- Coordinate booth content, signage, collateral, and on-site support needs
- Partner with sales to align event goals, lead follow-up, and post-event reporting
General Marketing Operations
- Manage timelines, priorities, and deliverables across multiple concurrent initiatives
- Coordinate with sales, product, customer success, and external vendors as needed
- Maintain marketing documentation, calendars, and reporting
Qualifications
- 7-10+ years of B2B marketing experience in medical device, preferably neuro devices
- Proven experience across content marketing, demand generation, website management, and events
- Strong writing and editing skills with attention to detail
- Comfortable owning execution while contributing to strategy
- Highly organized, deadline-driven, and able to manage multiple projects simultaneously
- Experience working closely with sales teams and supporting revenue-focused initiatives
Preferred Experience
- Marketing automation and HubSpot
- Analytics and reporting for campaign performance
- Managing agencies or external vendors
What We Offer
- Competitive compensation
- Health, dental, vision, 401(k), and flexible PTO
- Direct exposure to executive decision‑making and marketing strategy
