
Developing the world’s most engaging, fastest learning Fashion AI that sees and speak to let retailers unlock the Holy Grail of Customer Intent and deliver magical shopping experiences. Sociate AI lets customers find their style and breaking fashion trends from Social Media and the Fashion World on your platform, the moment they happen, increasing sales conversions by upto 243% using the speed of AI, and eradicates the need for manual tagging or merchandising. In the fast world of fashion, by the time retailers and platforms can identify a new trend and get their inventory tagged, the moment is gone. Unlocking a true revolution in ecommerce, we let every single one of your customers talk to you, tell you exactly what they want and understand them-instantly combining what customers they say with personalisation data and real time fashion authority whilst ending the reliance on metadata or tags for search and discoverability. Our AIs use curiosity and self-aware metrics to identify the most impactful information for their learning, generating smart questions, delivered in the most emotionally engaging way- encouraging the sharing of more information/data in conversation- accelerating AI learning by x50

Developing the world’s most engaging, fastest learning Fashion AI that sees and speak to let retailers unlock the Holy Grail of Customer Intent and deliver magical shopping experiences. Sociate AI lets customers find their style and breaking fashion trends from Social Media and the Fashion World on your platform, the moment they happen, increasing sales conversions by upto 243% using the speed of AI, and eradicates the need for manual tagging or merchandising. In the fast world of fashion, by the time retailers and platforms can identify a new trend and get their inventory tagged, the moment is gone. Unlocking a true revolution in ecommerce, we let every single one of your customers talk to you, tell you exactly what they want and understand them-instantly combining what customers they say with personalisation data and real time fashion authority whilst ending the reliance on metadata or tags for search and discoverability. Our AIs use curiosity and self-aware metrics to identify the most impactful information for their learning, generating smart questions, delivered in the most emotionally engaging way- encouraging the sharing of more information/data in conversation- accelerating AI learning by x50
What they do: Multimodal generative AI personal-shopping and conversational search for fashion and e-commerce
Founded: 2020
Founders / leadership: Yasmin Topia (CEO & Co‑founder); Claudia Davila Rios (Co‑founder)
Reported impact: Case studies cite up to ~200–243% uplift in conversion
Funding signal: Multiple early-stage events reported; investors include SFC Capital and AI Seed
Fashion retail and e-commerce search, personalization, merchandising and trend discovery.
2020
E-commerce / Fashion Tech
Reported as an early funding round (Apr 2020)
Reported as a non-equity assistance event
“Investors named in profiles include SFC Capital and AI Seed”
Company information
Sociate AI is your backstage pass to what customers really want—listening to trends in real time and syncing the hype straight to your marketing, socials, and e-comm. Because in fashion, timing is everything.
We’re a fast-growing AI startup transforming how fashion and retail brands connect with their audiences. With smart data, stylish tech, and real-time feedback loops, we make sure your message hits right where (and when) it matters.
The Role
We're looking for a dynamic Full Stack / Software Engineer preferably with experience in Shopify app development who thrives at the intersection of backend architecture, data engineering, and AI systems. You’ll bring strong technical skills and a strategic mindset, playing a hands-on role in building systems that empower global brands to stay in sync with their customers.
You’ll also contribute to managing projects end-to-end—from sprint planning to delivery—working across engineering, product, and business teams to keep us moving at fashion speed.
What You’ll Do
What We’re Looking For
Why Join Us
Job Types
: Full-time, Fixed term contract
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