Splio
Splio is a scale-up in the marketing and digital technology market, headquartered in Paris. The company has over 200 employees and 4 offices across Europe and MEA. As data remains at the core of customer marketing challenges, CDP has become a new component of Marketing Automation at Splio, which has made it its new standard. Splio publishes a SaaS marketing platform that integrates CDP and Marketing Automation, as well as all essential CRM features (loyalty, Mobile Wallets), into a single platform powered by AI, with the aim of maximizing value creation in customer marketing management. More than 500 retail, e-commerce, FMCG, and Telecom companies across Europe and the MEA use Splio on a daily basis, including Nature et Découvertes, Longchamp, Bazarchic, APC, The Kooples, Fnac-Darty, Micromania, Faguo, Cyrillus, Orange, and Samsung.
Splio
Splio is a scale-up in the marketing and digital technology market, headquartered in Paris. The company has over 200 employees and 4 offices across Europe and MEA. As data remains at the core of customer marketing challenges, CDP has become a new component of Marketing Automation at Splio, which has made it its new standard. Splio publishes a SaaS marketing platform that integrates CDP and Marketing Automation, as well as all essential CRM features (loyalty, Mobile Wallets), into a single platform powered by AI, with the aim of maximizing value creation in customer marketing management. More than 500 retail, e-commerce, FMCG, and Telecom companies across Europe and the MEA use Splio on a daily basis, including Nature et Découvertes, Longchamp, Bazarchic, APC, The Kooples, Fnac-Darty, Micromania, Faguo, Cyrillus, Orange, and Samsung.
TL;DR
Headquarters: Paris, France
Product: Omnichannel SaaS customer marketing platform (CDP, marketing automation, loyalty, AI/predictive)
Founded: 2001
Customers: 500+ brands across retail, e‑commerce, FMCG, telecom
Employees: Around 100–250 (reports ~192)
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Company Overview
Problem Domain
Customer marketing and retention — centralizing customer data and automating personalized campaigns across channels.
Founded
2001
Industry
Internet Publishing
Funding Track Record
€10,000,000
Merger with D‑AIM accompanied by a €10M fundraising for the combined group.
Crunchbase lists a venture round with Ring Capital named as lead in one record.
€10,000,000
Reported 2016 fundraising involving Amundi, BNP Paribas Développement and Bpifrance.
Investor Signal
“Amundi Private Equity Funds; Bpifrance; Ring Capital”