
Siro records and transcribes face-to-face conversations to unlock missing revenue with AI. Leadership teams use Siro for strategic insight to understand what is happening in the field. Reps and…

Siro records and transcribes face-to-face conversations to unlock missing revenue with AI. Leadership teams use Siro for strategic insight to understand what is happening in the field. Reps and…
What they do: AI-driven conversation intelligence and coaching for in-person/field sales
Founded by: Jake Cronin
Recent funding: $50M Series B (May 2025); $75M total
Industry focus: Dealerships, home improvement, home services
Conversation intelligence and sales coaching for field/in-person sales
Software Development
$50M
Participation noted from 01 Advisors and StepStone; reported total funding after this round is $75M.
“Backed by investors including SignalFire, Index, CRV, 01 Advisors (01A), StepStone, and Fika”
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We're transforming the trillion-dollar world of in-person sales by capturing and analyzing a never-before-digitized dataset: face-to-face conversations. While the tech world obsesses over digital interactions, most of our economy still runs on millions of in-person sales and service conversations happening daily across the U.S. Unlike Zoom calls, these conversations weren't historically recorded – leaving petabytes of rich data untapped. Until now.
Companies in hundreds of industries rely on frontline salesforces working in-person, yet they've operated with zero visibility into these critical customer interactions. Meanwhile, sales productivity follows a stark Pareto distribution – the vast majority of commissions accumulate to a small percentage of top performers, leaving millions of salespeople struggling to achieve financial freedom.
With Siro, we're democratizing sales excellence. Our customers see their reps closing up to 40% more deals, all while gaining unprecedented insights from field conversations.
We've built an intelligence platform that captures, processes, and derives actionable insights from in-person sales and service conversations. Our customers span diverse industries – home improvement, home services (HVAC, plumbing), retail, B2B distribution, insurance, hospitality, and more.
With over $75M in backing from world-class investors, we're on a mission to make field sales the most accessible path to financial freedom.
Our product is already making waves - 4.8 stars on the App Store (700+ ratings), 5.0 stars on G2 (25 reviews), and partnerships with industry leaders like ServiceTitan (NASDAQ: TTAN).
Key Responsibilities
Requirements
Our Tech Stack
In case you’re curious, we use the following technologies (and more), but proficiency in any specific technology is not required.
Why Join Siro?
What Sets You Apart
At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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