
Onton helps shoppers find home decor and furniture by letting them search with natural language, images, or both. It combines knowledge graphs, large language models, and visual search to index products across thousands of e-commerce sites. The product is a consumer-facing search engine focused on home furnishings and decor. Onton emphasizes SEO-friendly listings and an ad-free experience to surface relevant matches without sponsored results.

Onton helps shoppers find home decor and furniture by letting them search with natural language, images, or both. It combines knowledge graphs, large language models, and visual search to index products across thousands of e-commerce sites. The product is a consumer-facing search engine focused on home furnishings and decor. Onton emphasizes SEO-friendly listings and an ad-free experience to surface relevant matches without sponsored results.
What they do: Multimodal e-commerce search and discovery for home furnishings and decor (text + image)
Founded: 2022
Headquarters: San Francisco, California
Founders: Alex Gunnarson and Zach Hudson
Funding: Pre-Seed; ~ $9.3M reported in one source and ~ $10M referenced elsewhere
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E-commerce product search and interior-design discovery for home furnishings and decor
2022
Software Development
Pre-Seed round announced Oct 3, 2023 (multiple investors listed across profiles)
7500000
Round reported on Nov 26, 2025 that brought total funding to approximately $10M
“Investors include Frontier Venture Capital, Umami Capital, Hustle Fund, Half Court Ventures, 43, VITALIZE Venture Capital, Footwork, Half Court Ventures, Liquid 2 Ventures, Parable VC, Umami Capital, VITALIZE Venture Capital, Frontier Venture Capital”
Our mission at Onton is to help people make decisions they love, instantly. We’re tackling the most economically impactful decisions first: the average shopping journey takes 79 days, and we’re taking that to less than 1. Since our public launch in late 2023, we've grown exponentially to guide millions of users to their perfect product.
We recently built the foundation of a neurosymbolic AI agent that learns more about the world on every search. You have the chance to solve equally difficult problems as you scale Onton 10x over the next few months to serve 1B+ searches/year, which is just the beginning.
The Role We are seeking a creatively-driven, trend-aware Social Media & Marketing Intern to help scale the Onton community. This role is designed for a digital native who possesses a deep understanding of social media ecosystems and knows how to translate emerging trends into brand-aligned content.
You will work directly under our Social Media Manager and create content that builds community, drives engagement, and expands our reach globally. Onton is a brand positioned at the intersection of interior design, curated shopping, and technology, so an interest in these areas is strongly preferred.
What You’ll Do
What we’re looking for:
It’s a plus if you have:
Onsite Interviews Our final round of interviews is conducted onsite at our SF office, and this role requires full-time, in-person collaboration. We believe that the best work happens when our team is together, fostering creativity, spontaneous collaboration, and strong relationships.
If you’re unable to attend the interviews onsite or work onsite full-time, this position may not be the right fit. We want to ensure all candidates have a clear understanding of our work environment before applying, so everyone’s time is respected throughout the process.
Location Our team works in hybrid, 3 days a week, in our new office in San Francisco (Jackson Square). We’re offering relocation compensation as we build density in this area.
We have a tenure system where, after a year, any team member can transition to a fully remote, provided they operate primarily on Pacific Time.
Diversity, Equity, Inclusion, and Belonging Statement We hire talented and passionate people from diverse backgrounds to ensure our global workforce reflects our customers. Even if your experience doesn't perfectly match every requirement in the job description, we encourage you to apply. If you're a builder at heart who shares our values and is passionate about making software tools accessible to all, we want to hear from you.
Onton is proud to be an equal opportunity employer. We do not discriminate in hiring or employment decisions based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other legally protected characteristics. We consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans during our application process. If you need assistance or an accommodation due to a disability, please contact your recruiter.