Why PlayStation? PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Division overview The PlayStation Studios: Creative team is an award winning, global internal creative agency within PlayStation Studios. We endeavour to build a working environment where we can flourish and create industry leading work. Structured around 2 teams; Brand & Strategy and the Creative Studio, comprising of four core disciplines; Design & illustration, UI/UX, Motion & 3D, Film and Video. We deliver projects in collaboration with our game development and marketing/PR teams. Role Overview We are seeking a highly experienced Senior User Researcher to join our internal research team in Malaysia studio. This role will be responsible for planning, executing, and delivering impactful user research to shape the future of our games. Responsibilities - Collaborate with development teams to identify research needs and define plans. - Conduct usability tests, analyze findings, and present clear insights. - Support process improvements and research planning. - Mentor junior researchers and champion user advocacy. - Communicate findings across departments and influence design outcomes. Requirements - Background in HCI, Agile and Waterfall, Interaction Design, Cognitive Psychology, or any related fields. - Minimum 4 years in user research, with user test moderation and coordination experience, SWOT Analysis, Competitor Landscape Analysis, UIUX Heuristics experience. - Master’s/Bachelor’s degree is preferred. - Passion for games is advantageous. - Native English proficiency in reading and writing. - Multilingual (Chinese/Japanese) is a plus. - Proficient in qualitative and quantitative research methods. - Effective communicator and collaborator across teams. - Strong attention to detail and ability to manage multiple tasks. - Proactive in staying current with industry trends. - Able to zoom in (to achieve working level goals) and out (to understand high level strategy) effectively. - Independently motivated. - Creative with problem solving. - High agency and urgency. - High comprehension skills. - Willing to adapt to both Low and High-Power Index environments. Bonus Points - Experience with statistical analysis. - Understanding of live service products and ongoing improvement cycles. - UX strategy or design experience. - Mentoring experience. - Strong storytelling and presentation skills. - Knowledgeable of current industry trends, stay up to date on competitive products and best practices. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.