
Adway is a recruitment marketing technology company that offers a fully automated social recruiting platform designed to boost quality of hire by targeting untapped talent pools on social media. Their platform automates job and employer branding ad creation and distribution across multiple social channels like Facebook, Instagram, TikTok, LinkedIn, and Snapchat, integrating seamlessly with existing ATS systems. Key products include Adway Attract for automated social media campaigns, Explore for enhancing career page engagement, and Convert for streamlined candidate application experiences. The company leverages AI and machine learning to predict recruitment ROI, optimize campaigns, and build sustainable talent pipelines, improving fill rates, diversity, and reducing time-to-hire. Adway serves in-house recruitment teams and agencies, supporting thousands of recruiters and millions of candidates globally, positioning itself as a leader in TA-tech for large enterprises.

Adway is a recruitment marketing technology company that offers a fully automated social recruiting platform designed to boost quality of hire by targeting untapped talent pools on social media. Their platform automates job and employer branding ad creation and distribution across multiple social channels like Facebook, Instagram, TikTok, LinkedIn, and Snapchat, integrating seamlessly with existing ATS systems. Key products include Adway Attract for automated social media campaigns, Explore for enhancing career page engagement, and Convert for streamlined candidate application experiences. The company leverages AI and machine learning to predict recruitment ROI, optimize campaigns, and build sustainable talent pipelines, improving fill rates, diversity, and reducing time-to-hire. Adway serves in-house recruitment teams and agencies, supporting thousands of recruiters and millions of candidates globally, positioning itself as a leader in TA-tech for large enterprises.
Founded: 2017
Headquarters / Offices: Born in Sweden; offices in Gothenburg, Stockholm and London
Product: AI-driven programmatic social recruiting platform that automates paid job and employer brand ads with ATS integrations
Series A: €10M led by Octopus Ventures (announced 2022-11-16)
Other funding: 32M SEK growth funding led by Spintop Ventures and Brightly Ventures
Founders: Viktor Nord and Richard Sörensson
Recruitment marketing / Social recruiting / Talent acquisition technology
2017
Recruitment marketing; HR-tech; Talent acquisition
€10 million
Existing investors Brightly Ventures and Spintop Ventures participated
32 million SEK
Described as growth funding
“Series A led by Octopus Ventures with participation from Brightly Ventures and Spintop Ventures; earlier growth funding led by Spintop Ventures and Brightly Ventures.”
Adway
At Adway, we value innovation, flexibility, and responsibility. We are an ambitious company aiming high, offering a work environment where every employee's contribution is recognized. You will have the opportunity to work with groundbreaking technology and processes in a rapidly growing company, as part of a dedicated team striving to improve and optimize our digital solutions.
Senior Testare & Test Automations Expert Gothenburg, Västra Götaland County, Sweden Full-time unspecified Hybrid
Test Automation & Tools:
CI/CD Optimization:
Quality Responsibility:
Mentorship & Leadership:
Collaboration & Communication:
Strong Growth Environment:
Work in a dynamic scale-up company with 180 million SEK in VC funding from some of Sweden's and Europe's leading investors.
Flexible Working Conditions:
Opportunity for flexible working hours and up to 2 remote days per week.
Health & Well-being:
Benefits include wellness allowances and a generous pension plan.
Vacation & Leave:
Enjoy 6 weeks of vacation per year.
Modern Workplace:
The headquarters is located in Gothenburg, featuring an inspiring and innovative work environment where you can grow and develop alongside industry leaders.