
Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.

Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.
What they do: Privacy-first audience and data collaboration platform for publishers and advertisers
Founded: 2014
Founders / Leadership: Joe Root (CEO) and Tim Spratt (CTO)
Total funding (reported): Approximately $105M–$116.4M reported
Headquarters: London
| Company |
|---|
Privacy-preserving audience monetization and data collaboration for publishers and advertisers
2014
Software Development
18,500,000
Series B reported July 8, 2020
75,000,000
Series C announced/closed Nov 2, 2021
11,500,000
Prior rounds reported totaling $11.5M before Series B
“Backed by investors including SoftBank Vision Fund 2, EQT Ventures, Octopus Ventures, and ACE & Company”
About Us Permutive is the data collaboration platform that powers the advertising ecosystem.
We exist to build an advertising ecosystem that respects and adapts to consumers’ choices around their privacy, and in doing so unlocks enormous uplifts in scale and outcomes for publishers and advertisers alike.
Trusted by 60% of Enterprise Media Companies across the US, EMEA, and LATAM, we work with leaders such as News Corp, Warner Bros Discovery, Hearst, Conde Nast, dmg media, BuzzFeed, and The Guardian. Our technology enables them to drive >$1B in advertising spend across hundreds of millions of users without compromising user privacy.
Permutive works with many of the largest Advertisers, enabling them to collaborate with Publishers to triple their audience reach and drive a doubling in incremental sales, including with advertisers such as Sky, Dentsu and Apple.
We leverage patented edge technology, AI and cloud collaboration to safely process data where it is, and our platform combines privacy-safe DMP, data clean room, and curation capabilities to unlock unmatched scale and precision for publishers, advertisers, agencies, and retail media networks.
At Permutive, You'll Help Our Customers:
Join us as a key player in shaping the future of Permutive, backed by leading investors like Softbank and EQT Ventures and recognised as a YCombinator Top 150 company.
About The Role... As the ad tech industry faces its biggest challenge yet with the collapse in addressability, advertisers are struggling to reach their target audience at scale in the Open Web with some shifting their spend to Walled Gardens. We see a huge opportunity for premium publishers and broadcasters to redirect that budget towards their audiences by replacing the deprecating targeting currency in the ecosystem (cookies and IDs) with their own signals.
Our data infrastructure and platform underpins the ad businesses of 150+ of the biggest publishers and broadcasters in the world and our edge technology allows publishers to reach 100% addressability, even in environments that block cookies by default. Market-leading advertisers are leveraging our data collaboration capabilities across this premium supply to transform their performance in the Open Web by targeting publisher signals, not cookies or IDs: double their reach, double their sales, halve their cost per acquisition.
About The Team... Permutive is hiring for a Senior Technical Product Manager to own our Connectivity products and capabilities.
The Connectivity team allows customers to bring their cloud & platform data into Permutive to amplify the value of Permutive applications. The team is in charge of further developing our products and capabilities that allow publishers and broadcasters to connect Permutive to their data and media ecosystem (Data Warehouses, CDPs, Clean Rooms, SSPs, Ad Servers etc.). This is critical to enable publishers and broadcasters to enrich their audiences with 1st party, 2nd party and third party signals.
The Connectivity team at Permutive is responsible for integrating our platform with partner and client AI-powered Model Context Protocols (MCPs). These integrations are crucial as Permutive is actively embedding AI throughout its workflows and systems. By connecting with these MCPs, our agents can access the tools, services, and data that customers utilize for data management, media execution, and analytics, thereby expanding the range of supported use cases.
What You'll Be Doing...
On top of traditional product management skills and responsibilities (defining the product vision, managing the product throughout the product life cycle, working closely with engineering to deliver new features/functionalities), the role will require strong technical skills to influence our technical vision for collaboration and connectivity.
What You'll Need...
What We're Offering... We take a structured, objective approach to salary-setting, which is based on market information, our compensation strategy, and your experience and capability assessed through our interview process. For a typical candidate who meets our requirements, we pay a base salary between £105,000 - £120,000 + options.
Permutive Benefits
Work Your Way Permutive trusts you to manage your time and deliver results. Our hybrid model allows you to choose where you work best, whether in your own productive space or our London (Farringdon) or New York (Union Square) offices. That said, none of us work alone; we are part of a team.
To foster collaboration and connection, teams in these locations come together in person at least once a week and are encouraged to benefit from being in our offices to meet with teams more often. Commercial and customer-facing teams are encouraged to embrace in-person interactions to build lasting relationships with clients and colleagues.
Every Permutive employee gets together in person at the company’s Annual Kick Off for a week in February. Each year’s event promises to be an exciting opportunity for us to come together, reconnect with colleagues, and align on our shared vision for the year ahead.
Diversity, Equity & Inclusion At Permutive, we’re taking a thoughtful, intersectional, long-term approach to diversity, equity & inclusion. We care deeply about creating an inclusive work environment that allows everyone to flourish, and we are taking continual action to progress in that direction.
We’re committed to hiring people regardless of race, religion, colour, national origin, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, age, neurodiversity status, disability status, or otherwise.