
Good-for-you groceries, simple recipes, recommended just for you. Take the quiz today.

Good-for-you groceries, simple recipes, recommended just for you. Take the quiz today.
Business: Subscription DTC service delivering personalized, health-forward groceries and easy-to-prepare meals
Founded / HQ: 2015; New York City
Tech: AI-driven personalization for recommendations
Employees: 211 (reported)
Known funding: Multiple venture rounds; reported total ~ $75.4M
Convenient, healthy meal planning and grocery shopping tailored to dietary preferences.
2015
Food & Beverage; Meal Delivery / Grocery Subscription
$3.7M
March 2016 financing that brought the company's total then to $6M (investors reported include Lightspeed Venture Partners, Lerer Hippeau, Crosslink Capital)
$40M
Reported $40M Series C; cited in funding round aggregations
“Lightspeed Venture Partners; Lerer Hippeau Ventures; Crosslink Capital; L Catterton”