
Siro records and transcribes face-to-face conversations to unlock missing revenue with AI. Leadership teams use Siro for strategic insight to understand what is happening in the field. Reps and…

Siro records and transcribes face-to-face conversations to unlock missing revenue with AI. Leadership teams use Siro for strategic insight to understand what is happening in the field. Reps and…
What they do: AI-driven conversation intelligence and coaching for in-person/field sales
Founded by: Jake Cronin
Recent funding: $50M Series B (May 2025); $75M total
Industry focus: Dealerships, home improvement, home services
Conversation intelligence and sales coaching for field/in-person sales
Software Development
$50M
Participation noted from 01 Advisors and StepStone; reported total funding after this round is $75M.
“Backed by investors including SignalFire, Index, CRV, 01 Advisors (01A), StepStone, and Fika”
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Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field.
Siro is redefining how field sales teams learn, perform, and win.
We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.
Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners.
Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use.
Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber.
We’re building the future of human-AI collaboration in sales — and we’re just getting started.
Key Responsibilities
Requirements
Our Tech Stack
In case you’re curious, we use the following technologies (and more), but proficiency in any specific technology is not required.
Why Join Siro?
What Sets You Apart
At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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