• Responsible for go-to-market (GTM) planning and execution
• Messaging, product positioning, and customer targeting
• Sales enablement – tools training and collateral
• Plan, execute, and refine sales process during a controlled deployment phase
• Manage the business case and update with real-world business economics data from early product launch experience
• Coordinate with marketing communications and brand department on lead generation campaigns, trade show strategy, and digital outreach
• Field feedback loop – collect insights from the field to refine messaging and inform future development and process refinements.
• Oversee clinical evidence generation and reimbursement strategies
• Develop and maintain KOL relationships
• Up to 50% travel requirement with requirements visit customers frequently during initial product launch phases

Requirements

• Bachelor’s degree in engineering, science, or related field. Advanced degree preferred (MS, MBA)
• 10+ years in medical device product development with a focus on upstream development
• Strong leadership skills and experience managing teams
• Medical imaging and physician marketing experience preferred
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work in a dynamic and fast-paced environment
• Strong understanding of FDA and international regulatory requirements
• Experience with project management tools and techniques
• Fluency with Microsoft Office, excellent PowerPoint, and presentation skills

About Rivanna Medical, Inc.: Rivanna Medical, Inc. is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. Rivanna Medical, Inc. operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro® product line and related medical equipment and components. Accuro is the world's first spinal navigation device designed to improve the safety, speed, and efficiency of spinal needle guidance procedures. Rivanna Medical, Inc.'s revolutionary platforms feature BoneEnhance® Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation. Employee Benefits at Rivanna Medical, Inc.: Rivanna Medical, Inc. offers a comprehensive benefits package, which includes health insurance, vision and dental coverage, group life insurance, long-term disability insurance, paid time off, a 401(k) plan with company match, and more. We are continually seeking to enhance our team with individuals who bring unique perspectives and experiences. This diversity of thought and perspective drives innovation and strengthens our commitment to creating an inclusive team environment where our core values of trust, humility, and dedication are practiced every day. Equal Employment Opportunity Statement: Rivanna Medical, Inc. is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their positions.