What the job involves

• We are looking for a Senior Manager of Demand Generation to architect, execute, and optimize our full-funnel growth engine across a focused set of strategic accounts
• This is a high-impact role responsible for building and scaling account-based marketing (ABM) programs that generate awareness, accelerate pipeline, and drive measurable revenue outcomes
• You’ll play a pivotal role in defining how we reach, influence, and convert our most important customers — developing the programs, campaigns, and insights that fuel predictable, data-driven growth
• You will own the strategy, channels, and measurement framework that underpin demand creation — from digital advertising and website conversion to ABM orchestration, nurture journeys, and marketing attribution
• You’ll partner closely with Sales, Product Marketing, Events, Revenue Operations, and Customer Success to ensure tight alignment on target accounts, messaging, and pipeline goals
• Own the strategy and execution of ABM programs for a focused list of strategic accounts
• Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline
• Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions
• Continuously optimize funnel performance, audience targeting, and conversion rates
• Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales
• Improve website conversion paths, landing pages, and personalized account experiences
• Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs
• Build dashboards that track funnel health, ABM engagement, and revenue contribution
• Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation
• We meet up once a year in-person for our unforgettable team gathering event. We also offer the option to occasionally meet up for in-person collaboration
• Our team requires 3–4 hours of daily overlap with the CET time zone to collaborate effectively with our European team

Benefits

• Fully remote work environment
• Work from home budget
• Dedicated learning time and budget
• In-person Overstory team gatherings
• Fully paid parental leave
• Co-working budget