• Passion for leadership and growing high-performing teams
• Expertise in process improvement and project management methodologies
• Ability to develop, implement and execute strategic marketing plans
• Ability to effectively communicate to Sr. Management and cross-functionally
• Ability to manage through ambiguity.

Essential Duties/Responsibilities

• Lead digital marketing team toward effective, efficient, and optimal management of .com for several brands across multiple geographies.
• Leads SEO and GEO search strategy for .com
• Develop team processes to effectively manage .com, including testing strategies, page optimization strategies, maintenance strategies, and reporting strategies.
• Develop roadmap plan for various omnichannel digital projects to enhance .com or execute data-led consumer journeys (i.e. evaluate stakeholder requests, develop creative briefs in conjunction with strategy team to develop channel plan).
• Investigate opportunities for dynamic content and develop roadmap to organize and execute.
• Uncover opportunities for efficiencies to enable speed to market for digital content creation to support the creative services team.
• Identifies business requirements and needs through evaluation of goals and partnership with go-to-market teams.
• Manages, maintains, and optimizes several websites within the brand portfolio.
• Support the implementation of the ideal customer experience for C&I Business and SMB segments, including prospects, customers and brokers across regions, and supporting the multi-platform web strategy.
• Drive initiatives by conducting research, identifying opportunities, developing short term and long-term action plans, executing initiatives, and communicating with stakeholders.
• Facilitate weekly check-ins with clients and cross-functional partners to set expectations, manage scope changes and discuss prioritization of requests.
• Develop and empower team members and support their career paths as they learn and grow.
• Prioritize development backlog, considering multiple factors including business value, cost, brand strategy, and time savings.
• Use tools such as customer journey maps to identify strengths and opportunities and communicate these to the broader organization from the perspective of the prospect or customer.
• Work with digital, analytics and market research teams to track and drive initiatives for key metrics.
• The ideal candidate is highly analytical, curious, able to identify and tell a story with data, and a self-starter who is a fast learner - creating and delivering projects that truly impact customer loyalty.
• Communicate and document short-term and long-term goals, requirements, deliverables, and release dates, as well as program results and impact.
• Collaborate with other region / brand customer experience leads to identify and share best practices and ideas.
• Monitor and evaluate competitors and identify ways to adopt their best practices.
• Perform other duties as assigned.

Minimum Qualifications

• Bachelor's degree in Marketing, Advertising, Business or equivalent discipline.
• 10+ years in digital and marketing experience with 5+ leading direct reports.
• Project management experience required.
• Ability to manage a team with competing priorities and initiatives.
• Online, web, and/or mobile experience required.

Preferred Qualifications

• Working knowledge of digital marketing best practices.
• Coordinates with external marketing agencies.
• Proven ability to adapt in a flexible and fast-paced environment.
• Demonstrated ability to translate customer and prospect needs into requirements.
• Ability to use hard data and metrics to back up assumptions.
• Excellent written and verbal communication skills; i.e. effectively communicates with internal groups on ideas and resolves issues; presents complex information in a clear, concise manner.
• Ability to work in a team environment or independently.
• Ability to accept feedback.
• Ability to take initiative and be proactive.
• Expert user of Microsoft Office, especially Excel and PowerPoint.
• Experience working within content management systems and digital platforms
• MBA Preferred

Physical Requirement

• Occasionally requires lifting as appropriate to perform duties and responsibilities.

Working Environment

• Hybrid 4x per week and open office environment
• Some overtime required as special projects arise.
• Day travel and some overnight stays.

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.

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