The Senior Growth Marketer – AI SaaS will own early-stage customer acquisition and pipeline generation through outbound campaigns, LinkedIn strategy, selective paid acquisition, and foundational SEO. The role focuses on generating qualified demos, validating ICPs, refining positioning, and building repeatable growth engines across two AI SaaS initiatives.

You will design and execute structured growth experiments, optimize funnel performance, and translate complex AI solutions into compelling commercial value propositions for B2B buyers. Working closely with founders, you will help transform early traction into scalable and measurable revenue growth.

Key Responsibilities

• Own multi-channel acquisition strategy across US and Europe
• Generate qualified pipeline and demo bookings through outbound, paid, and organic channels
• Define and refine ICPs, messaging, and positioning based on market feedback
• Track and optimize key funnel metrics (CTR, CPL, SQLs, CAC, conversion rates)
• Launch and manage LinkedIn Ads and Google Ads campaigns
• Build and test outbound workflows using CRM and automation tools
• Establish foundational SEO and backlink strategy
• Report weekly on performance insights and growth experiments

Qualifications

• 4+ years in B2B SaaS growth or performance marketing
• Proven experience generating pipeline in US and/or European markets
• Strong understanding of full-funnel acquisition and revenue attribution
• Hands-on experience with LinkedIn Ads, Google Ads, CRM systems (HubSpot, Salesforce or similar), and outbound automation tools
• Ability to market technically sophisticated AI products to enterprise and mid-market buyers
• Analytical mindset with structured experimentation approach
• Entrepreneurial mindset: takes ownership of outcomes, operates comfortably in ambiguity, and treats growth metrics as personal responsibility
• Strong communication skills and ability to work directly with founders
• Experience in AI, industrial tech, or HR technology is a plus