We are seeking a highly autonomous, AI-forward Senior Graphic Designer with a deep passion for fashion and e-commerce. You will own the creative production end-to-end, ensuring a strong and consistent visual language that speaks to a confident, modern audience. You will leverage the latest AI design tools to accelerate output while maintaining a cinematic, intimate, and refined visual style.

What You’ll Do

• Own E-commerce Creative

Conceptualize and produce high-performing digital assets, including digital ads, landing pages, banners, and promotional materials aligned with performance marketing and e-commerce objectives.

• Drive Visual Identity

Ensure all visuals follow a consistent aesthetic direction, where photography feels like stills from a film: warm, grainy, and atmospheric. Work within a defined color palette of core tones (sand, cream, espresso, chalk, warm grey) and accent tones (butter yellow, dusty rose, wine).

• Leverage AI for Scale

Act as an internal AI champion. Use AI creative tools to ideate, prototype, generate visual concepts, and streamline the design process while maintaining a human and authentic feel.

• Collaborate Cross-Functionally

Work closely with Growth, Marketing, and Content teams to translate business goals into user-centric visual concepts that support both brand and performance.

• Tell a Story

Craft compelling visual narratives across web, mobile, and social platforms, where styling supports the story rather than dominating it.

What You’ll Need

• Experience

4+ years of professional graphic/digital design experience, ideally within fashion, luxury, or high-growth e-commerce brands.

• Design Capabilities

Strong full-stack design skills including layout, typography, and visual storytelling. Experience with motion design and video is a plus.

• Tools

Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• AI Expertise

Hands-on experience with generative AI tools (image/video generation, prompt engineering) to enhance and accelerate creative workflows.

• E-commerce Acumen

Solid understanding of performance-driven design, user acquisition campaigns, and the e-commerce customer journey.

Who You Are

• A Self-Starter

You take initiative and can manage projects independently from concept to final delivery.

• Aesthetically Driven

You value authenticity and subtle imperfection, with a natural ability to balance edge and softness in design.

• Adaptable & Resilient

Comfortable working in a fast-paced, test-and-learn environment, iterating quickly based on performance insights.

• Detail-Oriented

Highly organized, with the ability to maintain and evolve design systems and templates across teams.

Location: Sofia / Hybrid

Category: Luxury Footwear, Bags & Accessories