
The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.

The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.
What they do: B2B SaaS Brand Advocacy platform for brands to mobilize social affiliates, creators and ambassadors
Offices: Headquartered in London with an additional New York office
Founders: Paul Archer and Naio (Panagiotis) Tsarouchis
B Corp: B Corp certified
Notable customers: Charlotte Tilbury, Monica Vinader, ELEMIS, NEOM Organics, Mint Velvet
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Customer acquisition and revenue growth through advocacy and social commerce for consumer/retail brands.
Software Development
Seed round announced on August 23, 2022; Crunchbase lists multiple rounds and several investors including SuperSeed Ventures and Downing Ventures
“SuperSeed Ventures and Downing Ventures listed among investors”
Company Name: Duel Tech
Location: Bristol, England, United Kingdom
Type: Hybrid
Duel is a SaaS company on a mission to make Brand Advocacy the industry standard playbook for building brilliant retail brands. Founded by world record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis, Duel aims to demonstrate that caring for people builds brand loyalty, which in turn leads to long-term and exponential profit returns.
The Duel Brand Advocacy Platform enables enterprise brands to effectively manage their relationships with thousands of advocates, customers, creators, and brand ambassadors. Notable brands using the platform include Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria’s Secret, and Elemis. The Duel team consists of psychologists, brand experts, and community builders, combining cutting-edge brand expertise with seasoned SaaS experience.
Job Title: Senior Fullstack Engineer
Location: Bristol, England, United Kingdom
Employment Type: Full-time
Salary: £75,000 - £80,000
We are hiring a Senior Fullstack Engineer to play a critical role within our growing engineering team. You will shape the architecture, technology choices, and best practices across the stack, contributing to defining best practices for engineering at scale.
We’d love to hear from you if you:
We have small HQs in Bristol & London (Holborn) with a growing team in our NYC office. Our approach to hybrid working is flexible, prioritizing candidates who can travel to the Bristol office and spend some days each month collaborating with the VP of Technology and the wider engineering team.