Duel Tech
The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.
Duel Tech
The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.
TL;DR
What they do: B2B SaaS Brand Advocacy platform for brands to mobilize social affiliates, creators and ambassadors
Offices: Headquartered in London with an additional New York office
Founders: Paul Archer and Naio (Panagiotis) Tsarouchis
B Corp: B Corp certified
Notable customers: Charlotte Tilbury, Monica Vinader, ELEMIS, NEOM Organics, Mint Velvet
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Company Overview
Problem Domain
Customer acquisition and revenue growth through advocacy and social commerce for consumer/retail brands.
Industry
Software Development
Funding Track Record
Seed round announced on August 23, 2022; Crunchbase lists multiple rounds and several investors including SuperSeed Ventures and Downing Ventures
Investor Signal
“SuperSeed Ventures and Downing Ventures listed among investors”