
Reforged Labs Boa is the AI creative intelligence agent that answers all your questions about what ads are performing, why they work, and what to create next.

Reforged Labs Boa is the AI creative intelligence agent that answers all your questions about what ads are performing, why they work, and what to create next.
Product: Boa — AI creative intelligence/copilot for mobile game marketing
HQ: San Francisco
Founders: Robert Huynh (Co‑Founder & CEO), Oscar Xing Luo (Co‑Founder & CTO)
Seed raise: $3.9M (Aug 2024), led by DCM Ventures
Employee count: 26
Creative optimization and user-acquisition for mobile games (ad performance analysis and automated creative production).
2023
Adtech / Gaming marketing
$3.9M
Participation reported from Y Combinator, Epakon Capital, Goodwater Capital, Phoenix Fund, Asymmetry Ventures and angel investors.
“Led by DCM Ventures with participation from notable institutional investors including Y Combinator and Goodwater Capital”
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Top 3 reasons to join us
About Us Reforged Labs is a YC-backed, Sandhill Road funded AI startup revolutionizing how the world's top mobile gaming studios market themselves to hundreds of millions of players. We're building cutting-edge AI technology that powers sophisticated ad analysis and generation pipelines for elite global gaming companies.
We don't follow trends; we set them. Our engineering team builds solutions that rival the best Silicon Valley has to offer, creating technology that generates millions of dollars in value for our customers.
The Role We're seeking an exceptional Senior Frontend Engineer to join our fast-growing team in Ho Chi Minh City. This is not a role for the average developer; we're looking exclusively for extraordinary talent who can compete with the best engineers globally.
You'll architect and implement sophisticated user interfaces that seamlessly integrate with AI-powered systems, working at the intersection of advanced frontend engineering, real-time data processing, and machine learning operations. Your code will directly impact how hundreds of millions of players discover and experience games through AI-driven interfaces.
Core Responsibilities
Required Experience Your Skills and Experience
Essential Qualities
Why You'll Love Working Here What We Offer
Our Engineering Culture We operate in agile sprint cycles with a focus on rapid iteration and continuous delivery. Our team values independence and ownership, with each engineer taking full responsibility for their features from architecture to production deployment.
We maintain high standards for code quality and user experience while moving quickly to meet market demands. We are building a culture that combines Silicon Valley engineering practices with exceptional local talent.
Located in Ho Chi Minh City, we've created a work environment that combines Silicon Valley engineering practices with local talent, offering the unique opportunity to work on global-scale problems while being part of Vietnam's growing tech ecosystem.
We are an equal opportunity employer and value diversity at our company.