• Location: Ho Chi Minh, Vietnam
• Team: Data & Analytics
• Report to: Director of Data

About Us ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

• Forbes Top 4 Companies Using AI to Transform the World
• Research Sniper Top 5 Best AI Apps
• ASU+GSV EdTech 150
• CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

Role Summary We are looking for a Senior Data Analyst – Marketing Analytics to drive performance measurement, experimentation insights, and strategic growth decisions across marketing channels. This role partners closely with Marketing, Product, Finance, and Leadership to turn data into actionable business impact.

You will own funnel analytics, experimentation analysis, and revenue attribution while building executive-level dashboards and scalable analytics foundations.

Key Responsibilities: Marketing Performance & Growth Analytics

• Own and analyze end-to-end funnels: Installs → Trials → Conversions → Revenue
• Track CPI, CAC, ROAS, LTV, cohort retention, and payback periods
• Evaluate performance across paid, organic, lifecycle, and partnership channels

Experimentation & Optimization

• Design and analyze A/B tests across onboarding, pricing, paywalls, creatives, and lifecycle flows
• Measure uplift, incrementality, and long-term impact
• Turn insights into clear business recommendations

Strategic Insights & Forecasting

• Support marketing mix modeling and spend optimization
• Build growth and budget scenarios
• Identify opportunities by geo, channel, and segment

Dashboards & Storytelling

• Build executive-ready dashboards and self-serve analytics
• Deliver weekly/monthly insights with clear narratives
• Enable data-driven decision making

Data & Analytics Foundations

• Write advanced SQL on large event and revenue datasets
• Maintain metric definitions and data quality
• Partner with data engineering on pipelines

What You Will Have: Required Qualifications

• 4–7+ years in marketing, growth, or product analytics
• Advanced SQL (complex joins, window functions)
• Funnel, cohort, and attribution experience
• A/B testing and experiment analysis
• BI tools like Looker, Tableau, Superset, Power BI
• Strong communication and stakeholder skills

Preferred Qualifications

• Snowflake or modern data stack experience
• Amplitude, Mixpanel, or GA4 experience
• Marketing mix modeling or causal inference exposure
• Python or R
• Subscription, mobile app, or SaaS background

Why You’ll Love Working Here

• Attractive Package salary
• Working time: Mon-Fri (9am 6pm), Hybrid model 1 remote working day on Fridays
• 12 days Annual leave, 1 Birthday leave, 1 Christmas leave
• Premium health insurance (Generali) and annual health check-up to keep you in top shape
• Full social insurance
• Free ELSA Premium courses to polish your language skills
• Annual company trips and quarterly happy hours work hard, play hard!
• Experience the true spirit of a fast growing and well funded Silicon Valley startup