The ideal candidate understands AI, LLMs, SaaS, and technology trends , and can translate complex concepts into clear, compelling content for various audiences.

They will work closely with our product marketer, SEO specialist, digital marketing lead, GTM strategist, and UI/UX team

Key Responsibilities:

1. Content Creation (Core Responsibility)

• Write high-quality content:

1. Blogs & thought leadership posts
2. Website copy & landing pages
3. Product feature announcements
4. Email campaigns & newsletters
5. Social media content
6. Case studies, use-cases, and whitepapers

• Translate complex AI/tech concepts into consumer-friendly narratives.
• Ensure all content aligns with brand tone, messaging, and product positioning.

2. Content Strategy & Planning

• Own and manage the editorial/content calendar across all 4 AI products.
• Identify storytelling opportunities, market-aligned topics, and industry trends.
• Collaborate with the product marketing and GTM teams to prioritize content topics tied to ROI-driven use cases.

3. SEO & Performance Alignment

• Work with the SEO specialist to produce keyword-optimized content.
• Ensure technical SEO best practices are embedded into written content.
• Monitor content performance and optimize underperforming content.

4. Cross-Functional Coordination

• Coordinate with product managers, UI/UX, sales, and dev teams to gather accurate product details.
• Ensure timely content delivery and alignment with launch timelines.
• Manage all publishing workflows across CMS, email platforms, and social schedulers.

5. Social Media & Email Execution

• Write, design simple assets (with UI/UX assistance if needed), and schedule posts.
• Prepare and send product updates, drip emails, and nurture sequences.
• Maintain consistency across LinkedIn, X, Facebook, Instagram, TikTok, etc.

6. Brand & Messaging Ownership

• Maintain consistent messaging across all platforms and all AI products.
• Ensure content reflects our value proposition, differentiation, and technology strengths.

Requirements:

• Experience

1. 3–6 years of experience in content writing, content marketing, or digital marketing.
2. Prior experience in AI, SaaS, technology, or B2B software (strongly preferred).
3. Experience working in a fast-paced startup environment is a plus.

• Skills

1. Exceptional writing and storytelling skills (English).
2. Strong understanding of AI/ML concepts, conversational AI, LLMs, and tech product terminology.
3. Ability to interview technical teams and convert information into high-value content.
4. Familiarity with:

CMS platforms (WordPress etc.)

Email automation tools (Customer.io, Mailchimp)

Social scheduling tools (Buffer, Hootsuite, etc.)

Basic SEO

• Excellent coordination, planning, and multitasking skills.
• Attention to detail and ability to manage multiple product lines simultaneously

Key KPIs (Performance Indicators):

• Content Production & Quality

Number of high-quality blog posts, emails, and social posts produced monthly.

Content accuracy score (based on internal review).

Timeliness of deliveries (meeting editorial calendar deadlines).

Engagement metrics: time on page, CTR, bounce rate.

• SEO & Traffic

Organic traffic growth driven by content.

Number of keywords ranking in top 10/20 positions.

Backlinks earned from high-quality content.

• Lead Generation & Funnel Contribution

Conversion rate of content landing pages.

Email campaign open and click-through rates.

Growth in newsletter subscribers.

• Internal Coordination

On-time content handovers to product marketer, GTM, UI/UX.

Cross-team satisfaction & communication score.

• Brand Consistency & Messaging

Reduction in content revisions required over time.

Consistency in tone and messaging across multiple products.

What Is Expected From This Role:

• Own content end-to-end with zero outsourcing.
• Be the “voice” of all four AI products in writing.
• Understand the products deeply — features, tech stack, value prop, customer pain points.
• Work proactively with product and marketing heads to propose ideas, not just execute tasks.
• Stay updated on AI and industry trends to keep content relevant and thought-leading.
• Publish content that directly contributes to pipeline growth, product visibility, and brand perception.