
Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MarOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x.

Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MarOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x.
What they do: Multi-channel marketing automation and attribution platform for high-growth B2B teams
Headcount (approx.): 47 employees
Customers: Trusted by over 5,000 businesses
Recent financing: $28M Series A (Jul 30, 2025)
| Company |
|---|
B2B marketing automation and multi-channel attribution
Marketing technology
$28M
~$2M
Reported prior to Series A
“Led by Abstract with participation from True Ventures, HOF Capital, Antler, and angels including OpenAI Startup Fund”
About Us Conversion is building the AI-native marketing automation platform for modern software companies. Today, marketing is stitched together from outdated software, enrichment tools, and disconnected workflows. Funnels are broken. Messaging is misaligned. Most teams are flying blind.
We’re fixing that. Conversion lets growth teams build and automate their entire go-to-market motion in one place. From acquisition to activation to retention, it’s all managed in a single interface: fast, personalized, and powered by AI.
We’ve raised over $28 million from top firms such as Abstract Ventures, True Ventures, and HOF Capital. We’re at $5M+ ARR, growing quickly, and powering go-to-market for 4000+ customers.
We’re a lean, high-performing team in San Francisco. If you’re excited about building creative, modern, product-led marketing and doing your best work alongside world-class teammates; we’d love to meet you.
About the Role Hey there! James here 👋, co-founder and CTO at Conversion. Just wanted to share my thoughts on the perfect candidate we're looking to join our engineering team.
First off, I want to stress the technical difficulty and scale of what we're building here at Conversion. The reason marketing automation platforms haven't seen a new player in decades is because building one is hard. Our platform needs to handle gigabytes of data syncs per customer with the utmost reliability, coordinate complex workflows that automate mission critical "go-to-market" processes, handle form submissions that directly generate revenue for customers, and serve high delivering emails to millions of our customer's recipients.
With that being said, here's what we're looking for in a backend software engineer to join our core team:
Product focused: There is quite a bit of features that go into a marketing automation platform, and so we're looking for folks that can own entire products and scope out, design, and build features end to end. We believe the best PMs are engineers who understand the pain point, since they can best evaluate both the benefit and the cost of building a feature.
P.S. if you prefer building the systems that power our infrastruture, check out our Platform Engineering role!
Love building for customers: We at Conversion are extremely close with customers- every customer gets their own Slack channel in our organization for faster communication, and we add every engineer to the channel to directly answer questions, fix bugs, and build features! You feel the urgency much more when you hear it directly from the end user.
This role is in-person 5 days/week in San Francisco .
You Might Be a Good Fit If You
You Might Be a Great Fit If You
Useful links Website: https://conversion.ai/
Learn more about our company culture here: https://conversion.ai/careers
Engineering blog: https://conversion.ai/blog
Compensation Range: $200K - $500K
Intellectually curious: Conversion engineers are group of bright-eyed and constantly curious individuals, who love debating database designs (or if we'd win in a fight against an ostrich) at lunchtime.