
Sales teams are under pressure to do more with less—but field sales have been neglected for too long, left without the right tools to succeed. Meet Donna: the only proactive AI assistant that field sales teams truly crave, purpose-built to make their lives easier and deliver value from day one. In a world of tight resources and data overload, sales efficiency is everything. Donna captures every sales interaction without adding to your workload. Smarter, faster, and always available: from managing your to do’s and agenda to hyper-personalized briefings before meetings. Afterward, instead of juggling late-night follow-ups and CRM updates, she manages your sales operations. The result? Happier, better-trained sales teams, 75% less admin time, stronger CRM adoption and insights, leading to sharper execution.

Sales teams are under pressure to do more with less—but field sales have been neglected for too long, left without the right tools to succeed. Meet Donna: the only proactive AI assistant that field sales teams truly crave, purpose-built to make their lives easier and deliver value from day one. In a world of tight resources and data overload, sales efficiency is everything. Donna captures every sales interaction without adding to your workload. Smarter, faster, and always available: from managing your to do’s and agenda to hyper-personalized briefings before meetings. Afterward, instead of juggling late-night follow-ups and CRM updates, she manages your sales operations. The result? Happier, better-trained sales teams, 75% less admin time, stronger CRM adoption and insights, leading to sharper execution.
Product: Proactive AI assistant for field sales that captures meetings, automates CRM updates, drafts follow-ups, and provides briefings/coaching
Founding HQ: Ghent, Belgium
Founders: Nicolas Christiaen and Jonas Deprez (co-CEOs); co‑founders include Xander Berkein and Lander T'Kindt
Employee count: 46 (reported)
Notable compliance: Claims enterprise-grade security: ISO 27001, GDPR, CCPA, SOC 2
| Company |
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Sales enablement and CRM automation for field sales teams
2023
Sales software / Sales enablement
$1.6M
Round reported in June 2024 with multiple participating US and European investors
“Participating investors include Pitchdrive, Everywhere Ventures, Fortino (Fortino Ventures), Syndicate One, WeLoveFounders and multiple angels”
As a Senior Back-end developer, you'll be a vital part of our team, working together to build Donna, our perfect AI-sales assistant for field sales reps. Donna empowers them to focus on what they do best - selling.
Expect to tackle diverse challenges in back-end engineering and integrate Large Language Models (LLMs) into our products. Your objective will be to ensure our product remains scalable and performant, contributing to an optimal user experience.
If you're ready to embark on an exciting journey from the early days and make a significant impact in a growing team with global ambitions, Donna is the place for you!
What you’ll be doing
A non-exhaustive list of features we could use your help with:
What you can expect
Next to the above very awesome perks, we offer a competitive salary with the following benefits: