
End-to-end consumer research for GTM, innovation, and insights teams—unlocking empathy at scale to drive smarter, more precise decisions. With Agentic AI, your digital research agent transforms…

End-to-end consumer research for GTM, innovation, and insights teams—unlocking empathy at scale to drive smarter, more precise decisions. With Agentic AI, your digital research agent transforms…
Company: GetWhy — AI-moderated qualitative research platform and services
Headquarters: Copenhagen, Denmark
Founded: 2018
Employees: 88
Recent raise: $34.5M Series A led by PeakSpan Capital (June 2024)
Enterprise qualitative consumer research, customer insights for GTM and product/innovation teams
2018
Technology, Information and Internet
$34.5M
Committed to accelerate platform development and global expansion
Prior funding reported from Scandinavian business angels and public bodies (AL Bank, Danish Growth Fund) and earlier capital (~$30M reported), details not specified in provided evidence
“PeakSpan Capital led $34.5M Series A; prior investors include Scandinavian business angels and public funding bodies”
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At GetWhy, we’re on a mission to change the way brands understand people. We help the world's biggest brands get closer to their consumers—faster, smarter, and with a human touch - through breakthrough research powered by AI. Companies like Coca-Cola, Heineken, Unilever and more trust us to deliver consumer insights in hours, not weeks.
We are building an end-to-end AI-powered human insights platform, redefining the boundaries of qualitative research. To fuel our journey, we raised a $34.5M Series A investment from PeakSpan Capital in 2024, making it one of Denmark’s largest Series A rounds to date.
What the AI team does
We are dedicated to delivering high-quality AI products leveraging the latest tools and techniques and to serve them across our core products in a scalable way.
For this, we use classic machine learning for predictive models to deal with fraud detection, language classification, visual understanding and automating internal workflows. These make heavy use of video processing, speech-to-text and multilingual translations models and pipelines.
We also build a lot of functionality around state of the art LLMs. We treat off-the-shelf LLMs as future commodities and aim to benefit from their strengths while employing principled methodologies to build guardrails and fallback strategies for their weaknesses. We strive to achieve a deep understanding of prompt engineering, context management, and LLM behavior quirks (e.g., hallucinations, non-determinism, context management), by focusing on evaluation and observability through monitoring for latency, accuracy, and usage.
Who you are
We’re looking for a Senior AI Engineer to join our growing stellar AI team. You will be responsible for all stages in the machine learning lifecycles across projects, from designing and defining data annotation steps to model training, validation and deployment.
More Specifically, You Should Have These Minimum Qualifications
What you will do
What we offer
How do I apply?
Click on the apply button and upload your resumé or LinkedIn profile. If we see a potential match, we’ll invite you for a conversation at our office to get to know you better and share more about our culture and this opportunity.
So, what are you waiting for? Hit the apply button and come join the next Danish unicorn.
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