Key Responsibilities & Achievements (Resume Format)

• Led end-to-end migration of legacy and multi-BU campaigns into new Salesforce Marketing Cloud environments, ensuring accurate data mapping, template standardization, and journey optimization across global markets.

• Designed and deployed multi-channel journeys (Email, SMS, Push) using Journey Builder, implementing personalization and decision-based logic for improved customer engagement.

• Built scalable templates, reusable content blocks, and AMPscript/SSJS-driven personalization, improving reusability and reducing template creation time by up to 30–40%.

• Developed SQL-based segmentation models, automation workflows, and data transformation activities in Automation Studio for efficient campaign execution.

• Configured and supported REST/SOAP API integrations for triggered sends, event tracking, lead capture, and external system data ingestion.

• Managed Data Extensions, Attribute Groups, and relationships in Contact Builder to maintain a clean, scalable data model supporting global rollouts.

• Executed multi-market campaign rollouts, aligning templates, branding, journeys, and segmentation logic across regions while ensuring governance and compliance.

• Performed full QA lifecycle including rendering tests, journey scenario testing, personalization validation, data quality checks, and API testing.

• Collaborated with global marketing, CRM, and data engineering teams to translate business requirements into scalable technical solutions.

Technical Skills

• Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Contact Builder

• Scripting: AMPscript, SSJS

• Data: SQL, DE management, data modeling, audience segmentation

• Integration: REST/SOAP APIs, SFTP workflows, CRM integration

• Development: HTML, CSS, responsive email design

• Compliance: GDPR, CAN-SPAM, NDPR, data governance

• Tools: Jira, Confluence, Git/Copado (DevOps exposure)

________________________________________

Certifications

• Marketing Cloud Email Developer – Required

• Marketing Cloud Administrator – Required

• Marketing Cloud Email Specialist – Required

• Marketing Cloud Consultant – Added Advantage