You will lead marketing strategy and execution across demand generation, content, events, social media, and digital channels, while managing a Demand Generation Associate who executes top-of-funnel programs. This structure ensures you can focus on strategy, messaging, and high-impact marketing work — not just execution.

This is a hands-on role for a marketer who is comfortable owning outcomes, not just activity, in a scaling B2B environment.

Why This Role Matters?

Marketing at Gideon is a growth engine, not a support function. This role directly impacts pipeline creation, sales velocity, and market credibility — and is critical to achieving our 2026 and beyond revenue goals.

Key Responsibilities:

Demand Generation & Pipeline Ownership

• Own top-of-funnel demand generation strategy and execution, with accountability for MQL volume, quality, and contribution to pipeline
• Define campaign objectives, target personas, and success metrics aligned with Sales priorities
• Partner with BDRs to optimize speed-to-lead and conversion from MQL → SQL
• Partner with Revenue Operations on lead scoring, routing, attribution, and funnel analytics
• Manage and prioritize the work of the Demand Generation Associate, who executes campaign operations and lead capture
• Own Gideon’s pipeline-generating marketing motion

Events, Conferences & Field Marketing

• Own event strategy and execution (e.g., MODEX, ProMat, Automate, industry-specific conferences)
• Manage booth presence, messaging, content, logistics, and speaking opportunities
• Ensure clean lead capture and structured post-event follow-up with BDRs
• Measure and report event ROI in partnership with RevOps

Content & Market Presence

• Own the content roadmap, including case studies, customer stories, blogs, videos, whitepapers, and product updates
• Translate complex technical and operational concepts into clear, value-driven narratives
• Ensure consistent positioning, messaging, and market credibility across all channels
• Support Sales with customer-facing materials and enablement content

Digital Presence & Social Media

• Own Gideon’s social media presence with a focus on thought leadership, credibility, and visibility
• Oversee website updates, landing pages, and conversion paths in partnership with Demand Gen and RevOps
• Ensure all campaigns have clear CTAs and measurable outcomes

Cross-Functional Collaboration

• Work closely with Sales to align messaging, ICP focus, and campaign priorities
• Partner with Product on content related to launches, roadmap themes, and market positioning
• Collaborate with RevOps to ensure marketing performance is measurable and actionable

What Success Looks Like (First 12 Months)

• Marketing is a predictable source of qualified pipeline, not just awareness
• MQL → SQL conversion improves quarter over quarter
• Events and campaigns show clear, measurable pipeline impact
• Sales and BDRs view Marketing as a true revenue partner

Your area of expertise:

• 5+ years of B2B marketing experience (industrial, robotics, or automation preferred but not required)
• Experience owning or contributing to pipeline, MQL, or revenue-related targets
• Strong content judgment and ability to simplify complex technical topics
• Experience working closely with BDRs, Sales, and Revenue Operations
• Familiarity with marketing automation and CRM tools
• Comfortable operating hands-on in a fast-paced, scaling environment

If this sounds interesting, click on the link and apply! https://erp.gideon.ai/jobs/revenue-marketing-manager-us-448

We are looking forward to your application!