Your Responsibilities 1. Regional Marketing Strategy & Execution

• Develop and implement regional marketing strategies aligned with global company objectives.
• Adapt global campaigns to local market needs, ensuring cultural and regulatory relevance.
• Identify regional growth opportunities and create targeted marketing initiatives.

2. Brand Positioning & Awareness

• Drive brand visibility in the region through digital, offline, and event-based marketing activities.
• Ensure consistent application of the company’s brand guidelines across all touchpoints.
• Build strong brand recognition with key partners, customers, and stakeholders.

3. Campaign Management & Lead Generation

• Plan and execute integrated marketing campaigns (digital, social media, events, webinars, PR) to generate leads and support sales pipeline growth.
• Monitor and analyze campaign performance, optimizing based on KPIs.
• Collaborate closely with sales teams to align marketing activities with business objectives.

4. Event & Partner Marketing

• Organize regional trade shows, exhibitions, roadshows, and partner events.
• Develop co-marketing programs with distributors, installers, and strategic partners.
• Act as the primary liaison for marketing collaborations with regional partners.

5. Market Intelligence & Reporting

• Conduct competitor analysis, market research, and customer insights to inform strategy.
• Provide regular reports on marketing performance, ROI, and market trends to HQ and regional leadership.
• Share regional best practices and contribute to global marketing knowledge.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience, preferably in renewable energy, technology, or B2B industries.
• Strong expertise in campaign management, digital marketing, and event organization.
• Demonstrated success in developing and executing regional marketing strategies.
• Excellent communication and presentation skills; ability to influence stakeholders.
• Proficiency in marketing tools (CRM, analytics, digital platforms, MS Office).
• Fluency in English is required; additional regional languages (e.g., Chinese) are a strong plus.
• Willingness to travel within the region as required.

What We Offer

• A dynamic and international work environment in a fast-growing company.
• The opportunity to shape and lead marketing initiatives in a key region.
• Collaboration with a motivated global marketing and sales team.
• Competitive compensation and benefits package.