Bragi
Bragi enables brands to integrate AI into their audio products through its AI software kit and multi-chip platforms. The company offers tailored AI apps, including Chat AI and Write AI, to enhance user experience with hands-free control and workflow streamlining. Bragi collaborates with leading ODMs and SOC providers like Qualcomm, WuQi, and Airoha to facilitate faster product development, aiming for market-ready AI-powered products in under three months. They also offer 'Sound by Bose' which combines Bose's acoustic expertise with Bragi's AI Software Kit. Bragi's business model focuses on licensing its AI technology and software to audio brands, chip makers, and developers, allowing them to create AI-enabled audio devices and services.
Bragi
Bragi enables brands to integrate AI into their audio products through its AI software kit and multi-chip platforms. The company offers tailored AI apps, including Chat AI and Write AI, to enhance user experience with hands-free control and workflow streamlining. Bragi collaborates with leading ODMs and SOC providers like Qualcomm, WuQi, and Airoha to facilitate faster product development, aiming for market-ready AI-powered products in under three months. They also offer 'Sound by Bose' which combines Bose's acoustic expertise with Bragi's AI Software Kit. Bragi's business model focuses on licensing its AI technology and software to audio brands, chip makers, and developers, allowing them to create AI-enabled audio devices and services.
TL;DR
What they do: AI software platform and app ecosystem that lets audio brands add generative and voice AI to earbuds, headphones, glasses and speakers
Headquarters: Munich, Germany
Founded: 2013
Notable shift: Sold hardware business in 2019 and refocused on licensing AI software to partners
Recent partnership: Working with OpenAI to bring generative-AI features to audio products (announced July 29, 2025)
Total funding reported as 25,390,000 USD; notable $3.3M Kickstarter in 2014
Company Overview
Problem Domain
Enabling AI and generative features in consumer audio devices (TWS earbuds, headphones, glasses, speakers) through licensed software and apps.
Founded
2013
Industry
Audio software / audio technology
Tech Stack
Funding Track Record
3,300,000 USD
Massively successful Kickstarter campaign for early wireless earbud product
Investor Signal
“LITTLEROCK (Noel Zeh) listed as a Series A investor”