Join the movement that’s transforming railroads and revolutionizing the future of transportation.
At Wi-Tronix, we’re not just imagining the future of rail—we’re engineering it. Our team of trailblazers is radically changing how the rail industry thinks, performs, and innovates. Every day, we push boundaries to keep rail safe, efficient, and on track.
We’re looking for a Product Marketing Manager to lead our go-to-market strategy and shape how our cutting-edge solutions are positioned in the market. If you thrive at the intersection of product, marketing, and sales—and love translating technical value into business impact—this is your ride.
Position requirements
- 8+ years in B2B acquisition marketing, including at least 4 years focused on enterprise SaaS, platforms, or industrial hardware.
- Demonstrated success in a B2B SaaS environment, leading product launches and GTM initiatives that drove measurable adoption, revenue, or market share impact.
- Startup or high-growth environment experience; able to build and scale new processes from scratch with energy, organization, and initiative
- Experience working with large enterprise clients and selling to buyer personas (CIOs, COOs, and operational leaders), with the ability to translate technical value into business outcomes.
- Experience in designing or operating SaaS or sophisticated B2B pricing models, preferably with usage-based pricing experience.
- A strategic, proactive, and curious mindset, with excellent communication skills and the ability to lead cross-functional initiatives and navigate ambiguity.
- Ability to demonstrate evidence of commitment to lifelong discretionary learning in the product marketing career field, and product/industries from prior experience.
- Technology enthusiast demonstrated through work experience, hobbies, and/or education
- Agile Mindset – the ability to work in an iterative manner that allows for rapid prototyping, effective feedback loops, and the ability to meet aggressive timelines.
Core Functions
- Develop and refine product positioning, messaging, and value propositions that resonate with B2B buyers, differentiate
s
us in the market, and align
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with customer pain points and industry trends.
- Drive go-to-market (GTM) strategy and execution for product launches, feature releases, and growth initiatives in partnership with Product, Sales, and Marketing teams.
- Lead pricing and packaging strategy—conduct market research, competitive analysis, and customer segmentation to optimize monetization, margin, and adoption.
- Enable the sales and customer success teams with compelling collateral, case studies, presentations, demo narratives, and training that support
s
pipeline creation and deal conversion.
- Serve as the voice of the customer by gathering and synthesizing market insights, competitive intelligence, and customer feedback to influence product roadmaps and marketing campaigns.
Physical Demands and Working Conditions
- Ability to travel about 15% domestically and internationally
- Working conditions as found in a typical office location
- In-office expectations (Bolingbrook, IL) are Tuesdays, Wednesdays, and Thursdays based on our current in-office operating model.
Why Wi-Tronix?
- Be part of a mission-driven company revolutionizing rail technology.
- Work with cutting-edge tools and a passionate, collaborative team.
- Enjoy a culture that values innovation, ownership, and making things happen.
This position's anticipated base salary range is $140,000 to 166,000. Final compensation will be based on experience, qualifications, and location. Wi-Tronix is proud to be an Equal Opportunity, Affirmative Action, E-Verify, and Drug-Free Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. If you need reasonable accommodation for any part of the application process due to disability, please inform us at michele.hughes@wi-tronix.com so that we can discuss the appropriate alternatives available. Wi-Tronix does not review unsolicited resumes from recruiters or search firms.
