Product Marketing Manager

You'll be our first product marketing hire, working directly with founders to turn customer conversations into messaging that actually works . This means talking to enterprise buyers weekly, testing positioning across channels, and writing the copy yourself. No frameworks for frameworks' sake - just rapid learning and execution.

About Us

Electric Twin builds synthetic audiences that let enterprises test ideas and understand customers 10,000x faster than traditional research. We serve CMOs, product leaders, and strategists at leading enterprises who need instant, accurate audience insights. We're venture-backed and scaling fast.

The Role

You'll own product marketing from the ground up. This means spending half your time talking to customers and prospects, and the other half turning those insights into messaging, artefacts and lead magnets that land - then testing them in market immediately.

What you'll actually do:

Customer Discovery & Insight Extraction

• Conduct 3-5 customer/prospect conversations weekly with enterprise buyers
• Extract genuine insights about what drives purchase decisions beyond the basics - including goals, workflows, triggers, information sources, and buying processes. You will do this across verticals.
• Understand how different personas (CMOs, product leaders, strategists) actually evaluate and buy complex AI products.
• Serve as the internal voice of the customer - push back when our messaging doesn't match customer reality

Messaging & Positioning (That You Execute Yourself)

• Write landing pages, email sequences, one-pagers, case studies, lead magnets
• Test multiple messaging angles for different ICPs and use cases
• Translate our complex software into language that resonates with non-technical executives
• Work with sales to understand what's working in conversations, iterate fast based on feedback.
• You will help creating sales materials that help convert at every stage of the funnel

Rapid Market Testing

• Ship messaging experiments through our working channels (social media, events, email etc)
• Measure what resonates, kill what doesn't, double down on winners
• Move from insight to tested messaging in days, not months
• Build conviction through real market feedback, not internal debates

Cross-Functional Collaboration

• Partner with product on roadmap priorities based on customer feedback
• Enable sales with talk tracks, competitive positioning, objection handling
• Influence strategy by bringing customer voice into key decisions
• Work with our team where everyone ships fast and decisions happen quickly
• You will work with content to translate customer pain points into content that resonates

AI Native / Tooling

• You are comfortable using AI to accelerate execution and customer understanding.
• You can vibe code and build assets yourself
• We don’t expect you to know everything but be a keen learner.
• Here are some of the tools we are using internally Framer, Hubspot, LLMs (Claude etc), Surveymonkey, Pendo, Miro, Figma etc

What We're Looking For

Critical capabilities:

Customer discovery

• You're genuinely curious about what makes enterprise buyers tick. You can conduct great interviews, extract real insights, and understand technical decision-makers without being overly technical yourself.

Translating complexity

• You take sophisticated concepts (synthetic audiences, AI simulation) and make them compelling to different buyers without dumbing it down. You write clearly and know how to position technical products.

Rapid execution

• You write landing pages, sales decks, and email sequences yourself. You're comfortable shipping imperfect work, measuring results, and iterating based on data.

Internal influence

• You can be the voice of the customer in a room full of product and strategy people. You push back constructively when needed and build trust across functions.

You don't need all of these - just 2-3 strong ones plus intellectual curiosity and willingness to learn the rest.

Stage-relevant experience: You've worked at an early-stage startup (ideally seed to Series A) or in a high-agency role where you owned outcomes, not just tasks. You're comfortable with ambiguity and moving fast.

Enterprise B2B context: You understand how companies buy complex products - multiple stakeholders, long sales cycles, risk committees. Bonus if you've marketed technical or AI products before.

Systems thinker : You do once, then build to scale. You help us build a systematic way to build out the function. Customer conversations get turned into content, webinars inform messaging - you will help build a product marketing flywheel for Electric Twin.

Why You'll Love Working Here

Shape the function from scratch

• You're our first PMM hire. You'll define how we do product marketing, not inherit someone else's playbook. Direct impact on company strategy and GTM.

Mission that matters

• We're fundamentally changing how companies understand their customers. You'll help some of the most exciting companies and biggest brands in the world make better decisions with instant, accurate audience insights.

Company trajectory

• We're venture-backed, scaling fast, and working with world-class brands. Get in early and grow with us as we build something significant.

Work with brilliant people

• Our team is sharp and moves quickly. You'll learn constantly from smart colleagues who value fast decision-making over bureaucracy.

See your work ship fast

• No endless review cycles or corporate politics. We make decisions quickly and ship even faster. You'll see your messaging in market within days, not months.

Logistics

• Location: Hybrid in LondonExperience:
• 5-8 years in product marketing, demand gen, or related roles
• Compensation: £70K-85K base + equity

Next Steps

Send your CV and a brief note (not a formal cover letter) answering:

1. Tell us about a time you changed messaging based on customer feedback. What did you learn and how did it impact results?
2. Share an example of something you wrote and shipped yourself (landing page, email sequence, sales one-pager, etc.).
3. What was the goal and what happened? What excites you about this role specifically?