What if you could own the go-to-market strategy for the global market-leading tonometry portfolio — and have a direct, measurable impact on how iCare maintains and grows its leadership position?

We are looking for a Product Marketing Manager, Tonometry who combines deep market understanding with strategic commercial thinking, to take on full market-facing ownership of iCare's tonometry portfolio . You will bridge the gap between product development and commercial teams — translating clinical and technical capabilities into clear value propositions, pricing logic, and go-to-market strategies.

Basic information

• Office location: Vantaa
• Work model: Hybrid (2-3 days/week in office)
• Travel: Up to 50% globally (conferences, customer visits, distributor and KOL meetings)
• Contract: Permanent position
• Preferred start: As soon as possible
• Reports to: Head of Product Marketing

Key activities & responsibilities

This is a highly strategic, market-facing role — your work alternates between leading go-to-market launches across teams and shaping the strategy behind them: market research, value proposition, pricing logic, and pre-launch preparation. Roughly half your time is spent directly with external stakeholders.

• Define target markets and priorities for the tonometry portfolio
• Own customer segmentation, value proposition, and pricing logic
• Drive go-to-market strategy and launch sequencing for new products
• Ensure regulatory and market-access constraints inform launch decisions
• Monitor market dynamics and translate insights into commercial recommendations
• Collaborate across product, sales, marketing, and regulatory teams during launches

What are we looking for?

You are a great match if you have:

• Academic degree in Biomedical Engineering, Informatics, Computer Science, Electrical or Management Engineering
• Minimum 5 years of experience in Product Marketing, Product Management or adjacent strategic roles
• Background in medical devices, diagnostics or regulated HW+SW environments
• Strong analytical thinking; able to translate analysis into actionable business decisions
• Experience in complex, cross-functional, international organisations
• Business-oriented mindset with comfort operating under imperfect information
• Fluent English required; other languages an advantage

Considered an advantage

• Background in ophthalmology, ideally within diagnostic devices
• Familiarity with tonometry or anterior segment diagnostics
• Exposure to global product launches in regulated medical markets

Why iCare?

This is an exceptional opportunity to step into a genuinely strategic product marketing role at the global market leader in tonometry. You will own market-facing decisions for the portfolio that is the primary profit driver for the group — from pricing logic and positioning to go-to-market strategy and launch sequencing — in a company where your work translates directly to global patient outcomes.

With new product launches in the pipeline and a strategic ambition to expand into anterior segment diagnostics, there is meaningful strategic work to shape from the ground up. You will have a direct line to senior leadership and the opportunity to present strategic recommendations to the board. The role offers a permanent contract in a stable, financially solid company with a strong track record of growth.

Employee benefits:

• Short-term incentive bonus based on personal and company objectives, pro-rated from start of employment
• Voluntary Lähitapiola Bonus Fund
• Occupational health care provided by Mehiläinen, including health insurance covering leisure time and hobbies; company travel insurance also covers family
• Life insurance
• Mobile phone of your choice (up to €1,000)
• Lunch benefit
• Support for personal exercise and cultural activities (up to €400/year)
• Optional car benefit
• Auntie mental health support service

Have we got your interest?

We would love to hear from you! Please submit your application via the link by March 25th, 2026. We will be looking to start the interviews already during the application period.

This is a permanent position where you will be employed by iCare. The recruitment process is carried out in cooperation with Avila. For more information on the position, please contact Veronika Helenius, veronika.helenius@avila.fi.

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iCare is a global leader in ophthalmic diagnostics and part of Revenio Group, an international health technology company headquartered in Vantaa, Finland. iCare develops and commercialises diagnostic solutions with a strong focus on early glaucoma detection — one of the most critical areas in preventing vision loss worldwide. Its range of tonometers are global market leaders in intraocular pressure measurement, trusted by clinicians in over 90 countries.