This is an execution-focused role for a builder, not a strategist-in-a-room. You’ll create content, run campaigns, and directly see what converts into demos and revenue. You’ll work closely with our CEO, sales, and engineering teams to turn complex technical workflows into clear stories that attract and convert the right customers.

If you love shipping, learning from data, and telling product-driven stories for technical audiences, this role is for you.

What You’ll Do

• Own inbound demand generation. Plan and execute campaigns across web, email, social, and events that drive qualified demo requests.
• Create high-impact content that converts. Ship case studies, landing pages, emails, sales decks, and short-form thought leadership that support pipeline creation.
• Run multi-touch campaigns. Design and iterate on campaigns that move prospects from first touch to demo to closed deal.
• Apply and refine positioning through execution. Partner with leadership to clarify messaging, then test it through campaigns and sales conversations.
• Measure, learn, and iterate. Track performance (traffic, conversion, demo volume, pipeline) and double down on what works.

In a Given Week, You Might

• Write and publish a customer case study and decide how to distribute it.
• Launch and iterate on a campaign to increase booked intro calls.
• Draft LinkedIn posts or emails around a new product feature or workflow.
• Build or update landing pages for target customer segments.
• Refresh sales decks with clearer messaging and proof points.
• Review campaign results and decide what to scale, tweak, or stop.

You may be a right fit for this role if you:

• Move fast and execute. You’re comfortable testing, shipping, and iterating on a weekly cadence.
• Are a strong writer. You can explain complex, technical products clearly and convincingly.
• Care about outcomes. You optimize for leads, demos, and revenue—not just output.
• Operate with high ownership. You don’t wait for perfect inputs or heavy direction.
• Build trust quickly. You work well with engineers, sales, and customers.

Nice To Have

• Experience marketing B2B, PLG, or technical products.
• Experience working closely with sales on pipeline and deals.
• Experience as an early or first marketing hire at a startup.