About Gene Solutions:
Gene Solutions is a leading biotech company specializing in innovative genetic solutions for healthcare. With a strong presence across APAC, including branches in Vietnam, Thailand, Malaysia, Singapore, the Philippines, and Indonesia, Turkey, Indian.... we are at the forefront of advancing healthcare through cutting-edge genetic testing. Our products, Spot-MAS and K-4CARE, are revolutionary cancer detection and monitoring tests that leverage advanced genetic technologies to provide for the early and accurate detection of cancer and information useful for the management of disease.
Position Overview
The U.S. Product Marketing Manager will lead the planning, execution, and performance management of oncology and precision gene testing products in the U.S. market. This role bridges science, strategy, and execution — driving the broad adoption of the our tests with clinicians and payor networks. You will collaborate closely with R&D, Marketing, Sales, Market Access, and Regulatory Affairs teams to position Gene Solutions’ oncology portfolio as a leading choice in genetic testing.
Key Responsibilities
- Product Strategy & Market Insight
- Develop and execute product strategies to drive growth and market adoption of oncology gene testing products.
- Conduct market research and competitor analysis to identify trends, unmet needs, and potential opportunities.
- Translate scientific insights and customer feedback into actionable product roadmaps and value propositions.
- Product Development & Launch
- Partner cross-functionally with R&D, regulatory, and marketing teams to plan, develop, and launch new gene testing products.
- Lead the end-to-end product lifecycle — from concept, design, and validation to launch and post-market performance.
- Establish and cultivate strong partnerships across payer organizations, including commercial payers, state and federal entities, and other ecosystem partners.
- Create compelling product positioning, messaging, pricing strategies, and training materials to support internal teams and customers.
- Commercial Enablement & Collaboration
- Work closely with sales and commercial partners to equip them with tools, training, and messaging to effectively promote products.
- Support strategic collaborations with KOLs, laboratories, and oncology networks to accelerate product adoption.
- Drive U.S. market education through marketing campaigns, conference engagements, and professional outreach.
- Manage and execute conference strategy for marketing: annual portfolio plan, booth and symposia strategy, satellite events, abstracts/posters support with Medical Affairs, and pre/during/post-conference campaigns.
- Support the development of commercial KOL strategy to drive demand; map priority KOLs, manage speaker program in partnership with Marketing and Med Affairs, advisory boards, and testimonials/case studies.
- Performance & Compliance
- Monitor product performance metrics, market share, and customer satisfaction.
- Analyze data and provide insights for continual improvement, optimization, and enhancement.
- Ensure full compliance with all applicable regulatory and quality standards.
- Assist in the development of field and digital marketing collateral, ensuring alignment with current clinical data and strategic priorities.
Qualifications
Must-Have
- Bachelor’s degree in health science, Life Science, or a related field.
- Minimum 3+ years in product or brand management within diagnostics, life sciences, or healthcare.
- Strong analytical and communication skills — able to interpret complex scientific and business data.
- Proven ability to work cross-functionally with R&D, commercial, and regulatory teams.
- Experience managing multiple projects and timelines with limited standardization.
Preferred
- Experience in oncology diagnostics, genetic testing, or precision medicine markets.
- Familiarity with NGS, MRD, or tumor profiling technologies.
- Knowledge of pricing, reimbursement, payer strategy, and patient access functions.
- Knowledge of coverage, coding, and reimbursement strategies.
- Background in launching or scaling medical devices or diagnostics in the U.S. market.
Working Style & Culture Fit
- Strategic thinker with hands-on execution ability.
- Comfortable working across global teams and time zones.
- Data-driven, proactive, and scientifically curious.
- Passionate about improving patient outcomes through innovation in precision healthcare.
What We Offer
- High-impact role in a fast-growing oncology platform company
- Direct visibility with executive leadership
- Global exposure across Asia–U.S. oncology markets
- Flexible remote-first setup with regular travel to conferences or sites
