"We’re looking for a visual storyteller who can translate the magic of AI into human-centric content through high-impact video and photography. We need a creative powerhouse to lead our end-to-end production—from storyboarding the next big AI breakthrough to capturing the energy of our live events. Join us to build a world-class content library that drives engagement, builds credibility, and showcases the real-world impact of AI."

— Alana Williams | Director, Marketing and Brand Operations

About The Role The Producer, Video & Photo helps Amii achieve its mission of ‘AI for good and for all’ by creating compelling visual content that resonates and connects people to explore the potential of AI with Amii.

Reporting to the Director, Marketing and Brand Operations, the Producer, Video & Photo supports the organization's business sustainability goals by bringing Amii stories and AI concepts to life through compelling video content that increases awareness and credibility, drives interest, and deepens relationships with both technical and non-technical audiences.

The position focuses on achieving excellence in four main accountabilities:

• Video Production: Lead the entire video production process, from planning and storyboarding to shooting and editing, ensuring high-quality content that aligns with strategy and engages target audiences to enhance brand awareness, engagement, and lead generation.
• Content Planning, Creation & Distribution: Create and distribute compelling content that connects with target audiences, drives engagement, and supports brand growth, lead identification, and revenue generation.
• Content Performance & Optimization: Track content performance, using data and insights to test and refine strategies to continuously improve visibility, increase engagement, and drive growth and revenue targets.
• Photography: Capture high-quality photo assets for use across digital and print channels to enhance storytelling, support campaigns, and document events and initiatives in alignment with Amii’s brand.

Key Responsibilities Required Skills / Expertise

Video Production

Content Planning, Creation & Distribution

• Contributes to the planning and execution of digital content strategy that aligns with organizational goals and enhances broader content campaigns
• Creates a variety of digital content—including video, photo galleries, and mixed media—for use across multiple channels
• Coordinates live and digital event video production, managing live shots, guest coordination, and taped elements
• Coordinates live and digital event media capture
• Distributes video content across digital channels (e.g. YouTube, social media, website) to maximize reach and engagement
• Tracks performance metrics and uses insights to refine future digital content production strategies

Content Performance & Optimization

• Continuously tests and refines digital content strategies based on audience insights and performance data
• Contributes to tracking and analyzing of digital content performance metrics, including views, engagement, and conversions, to understand content effectiveness
• Identifies opportunities for efficiency and improvements within the Marketing & Communications team, implementing strategies to optimize performance
• Implements changes to digital content production processes and content formats to drive growth and improve results
• Provides regular performance reports with recommendations for content optimization and future strategy adjustments

Photography

• Plans and executes photography projects that support Amii’s marketing and communications efforts, including portraits, event coverage, team culture, product storytelling, and brand campaigns
• Maintains and manages photography equipment, including lighting and backdrops
• Works closely with marketing, design, and content teams to produce photography that aligns with brand guidelines and campaign strategy
• Organizes and archives photography assets for easy internal access and reuse
• Selects and edits photos for use across digital and print materials (e.g., website, social, event collateral, media kits)
• Coordinates with external photographers as needed for overflow or specialized projects

Qualifications

• Post Secondary Degree, Diploma or Certificate in related field
• 5+ years of experience in commercial or newsroom video production
• 2+ years of hands-on experience in live video production, including multi-platform broadcast
• 2+ years of expertise in photography, including event and portrait photography
• Expertise in the full video production process, from storyboarding to editing

Knowledge, Skills And Abilities (KSA)

• Demonstrates strong interpersonal communication skills for effective interactions with internal departments and external stakeholders
• Communicates clearly and effectively, both verbally and in writing, adapting content for various platforms and audiences
• Exhibits strong decision-making and time-management skills to ensure timely project delivery
• Manages a multi-stakeholder environment with excellent organizational abilities and attention to detail
• Applies project management principles to execute content creation strategies efficiently

What You'll Love About Us

• A professional yet casual work environment that encourages the growth and development of your skills
• Participate in professional development activities
• Gain access to the Amii community and events
• A chance to learn from amazing teammates who support one another to succeed
• Competitive compensation, including paid time off and flexible health benefits
• A modern office located in downtown Edmonton, Alberta

About Amii One of Canada’s three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the world’s top scientific talent. Our cross-functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.

How to Apply

If this sounds like the opportunity you've been waiting for, please don’t wait for the closing February 27, 2026 to apply - we’re excited to add a new member to the Amii team for this role, and the posting may come down sooner than the closing date if we find the right candidate before the posting closes! When sending your application, please send your resume and cover letter indicating why you think you'd be a fit for Amii. In your cover letter, please include one professional accomplishment you are most proud of and why.

Applicants must be legally eligible to work in Canada at the time of application.

Amii is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability-related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and won’t be used in the selection process.