Alfa AI

Alfa AI offers an AI-powered recruitment agent, Lisa, designed to automate the screening and interviewing of candidates. Lisa operates 24/7, reducing the time spent reviewing resumes by 95% and increasing the number of interviewed candidates by 10x, with the goal of helping companies hire top talent 1% faster. The service supports any job, across all countries and industries, and can conduct live AI calls in over 30 languages with custom avatars. Alfa AI also provides resources such as a podcast, blog, and newsletter focused on AI and recruitment.

AIAutomationCandidate ScreeningHiringRecruitmentwelovealfa.com

Alfa AI

AIAutomationCandidate ScreeningHiringRecruitmentwelovealfa.com

HQLondon, GB

Team Size36

Open Jobs112

Total Funding$625K

Latest Fundraiselast year

TL;DR

Product: Lisa — an AI recruiter that automates sourcing, resume screening and video interviews (30+ languages)

Founded: 2022 (Alfa Technology Recruitment Ltd.)

Funding: USD 625,000 pre-seed (Feb 18, 2025) — lead investor Fuel Ventures

Founders: Alfie Whattam (CEO); Ed Godshaw (CTO); Dr. Linda Yu, PhD (CRO)

Headquarters: Hackbridge, Sutton, United Kingdom

Company Overview

Problem Domain

Recruitment technology / hiring automation

Founded

2022

Industry

Software Development

Tech Stack

Apple Mobile Web Clips Icon

Content Delivery Network

DNSSEC

Global Site Tag

Google Analytics

Google Tag Manager

HSTS

iPhone / Mobile Compatible

Organization Schema

Viewport Meta

Funding Track Record

Pre-Seed- 2025-02-18

USD 625,000

Reported valuation at the round: USD 6,000,000; other investors include David Rowe, Pierre Decote, and Chris Adelsbach.

Investor Signal

“Lead investor Fuel Ventures with participation from angel investors including David Rowe, Pierre Decote, and Chris Adelsbach.”

Founders

What we do

TL;DR

Company Overview

Funding Track Record

Founders

What we do

Alfa AI

AIAutomationCandidate ScreeningHiringRecruitmentwelovealfa.com

Alfa AI

AIAutomationCandidate ScreeningHiringRecruitmentwelovealfa.com

HQLondon, GB

Team Size36

Open Jobs112

Total Funding$625K

Latest Fundraiselast year

TL;DR

Product: Lisa — an AI recruiter that automates sourcing, resume screening and video interviews (30+ languages)

Founded: 2022 (Alfa Technology Recruitment Ltd.)

Funding: USD 625,000 pre-seed (Feb 18, 2025) — lead investor Fuel Ventures

Founders: Alfie Whattam (CEO); Ed Godshaw (CTO); Dr. Linda Yu, PhD (CRO)

Headquarters: Hackbridge, Sutton, United Kingdom

Related Companies

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Scissero	🇬🇧London, GB	Data and AnalyticsDeepTechLegalProfessional ServicesSoftware	-
Crosby	🇺🇸New York City, US	Data and AnalyticsDeepTechInformation TechnologyLegalSoftware	$26M

Company Overview

Problem Domain

Recruitment technology / hiring automation

Founded

2022

Industry

Software Development

Tech Stack

Apple Mobile Web Clips Icon

Content Delivery Network

DNSSEC

Global Site Tag

Google Analytics

Google Tag Manager

HSTS

iPhone / Mobile Compatible

Organization Schema

Viewport Meta

Funding Track Record

Pre-Seed- 2025-02-18

USD 625,000

Reported valuation at the round: USD 6,000,000; other investors include David Rowe, Pierre Decote, and Chris Adelsbach.

Investor Signal

“Lead investor Fuel Ventures with participation from angel investors including David Rowe, Pierre Decote, and Chris Adelsbach.”

Founders

What we do

Related Companies

Company	HQ	Industry	Total Funding
Orbital	🇬🇧GB	Legal	$76M
TalentAlly	🇺🇸Chicago, US	Administrative ServicesData and AnalyticsDeepTechHR and RecruitingMediaProfessional ServicesSoftware	-
Land and Water Resources Engineering	🇮🇳Kharagpur, IN	DeepTechEducation	-
Scissero	🇬🇧London, GB	Data and AnalyticsDeepTechLegalProfessional ServicesSoftware	-
Crosby	🇺🇸New York City, US	Data and AnalyticsDeepTechInformation TechnologyLegalSoftware	$26M

Join the Team

Pricing Manager

On-SiteLondon Area, GB

On-Site • London Area, GB

About Zapp

Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

The Role

We're looking for a commercially astute Pricing Manager to drive and evolve Zapp's pricing strategy. This is a high-impact role for someone who combines analytical rigour with commercial instinct, sitting at the intersection of data, strategy, and execution. You'll be responsible for pricing decisions that directly shape our P&L, competitive positioning, and customer perception.

You'll develop sophisticated pricing frameworks across our entire catalogue whilst building the infrastructure to monitor competitors in real-time. This isn't a role for someone who waits for direction. You'll be expected to challenge the status quo, identify margin opportunities proactively, and move quickly to capitalise on market dynamics. If you thrive on complexity, love working with data, and want to make pricing decisions that matter, this role is for you.

Teeming tracks opportunities at over 24,000 AI startups, then works with you to find (and land) the one you'll love.

Backend Developer

InternshipNovi Sad, RS

Internship • Novi Sad, RS

Data Scientist

ContractUtrecht, NL

Contract • Utrecht, NL

Data Scientist

Full-timeLondon, GB

Full-time • London, GB

Technical Writer

Part-timeNovi Sad, RS

Part-time • Novi Sad, RS

Backend Developer

InternshipUtrecht, NL

Internship • Utrecht, NL

DevOps Engineer

Full-timeAustin, US

Full-time • Austin, US

Strategic Pricing Development

Design and implement comprehensive pricing strategies across all product categories, considering competitive positioning, cost structures, and customer elasticity

Build long-term pricing roadmaps aligned with company growth objectives and market expansion plans

Lead weekly pricing reviews analysing performance against margin targets, competitive benchmarks, and customer price perception; identify and execute margin improvement opportunities

Create clear pricing guidelines and playbooks for category managers and commercial teams

Partner with Finance to forecast revenue impact of pricing changes and support P&L planning; provide commercial insights that inform category investment decisions

Competitive Intelligence & Automation

Build and maintain automated competitor price scraping infrastructure to monitor thousands of SKUs daily; create real-time alerting systems that flag significant price movements or promotional activity

Develop competitive pricing dashboards using Looker that provide instant visibility on price positioning by category, enabling faster and more informed pricing decisions

Leverage automation tools and APIs; continuously improve the sophistication and coverage of competitive intelligence systems

Analyse competitor pricing strategies and promotional patterns to identify market opportunities and threats; translate competitive insights into actionable pricing recommendations

Conduct deep-dive analysis on price sensitivity across customer segments, categories, and occasions

What We're Looking For

5+ years of pricing, commercial analytics experience, preferably in retail, grocery, or e-commerce; strong understanding of pricing elasticity, market positioning, and margin management

Proven track record of developing and implementing pricing strategies that delivered measurable P&L impact

Strong proficiency in SQL and data visualisation tools (Looker)

Advanced Excel/Google Sheets skills including complex modelling and analysis

Experience building or working with automated competitor monitoring systems or web scraping tools