What You’ll Own

• Growth system design: Design and operate a unified acquisition system across paid (Google Ads, LinkedIn Ads, retargeting), organic (SEO, content, distribution), outbound (email, LinkedIn automation), and partnerships (SI/GSI, ecosystem). Ensure all channels map to a single funnel (impression → lead → MQL → SQL → revenue).
• Paid acquisition: Own and scale campaigns across Google Search, LinkedIn Ads (enterprise targeting), and retargeting systems. Define campaign structure, keyword/audience strategy, budget allocation, and conversion optimization.
• Outbound & automation workflows: Build scalable outbound engines using tools like Apollo, Clay, and internal workflows. Own lead sourcing, enrichment, sequencing, and automated personalization.
• Systems & automation: Design systems that reduce manual work and increase speed. Build lead routing and enrichment pipelines, connect ad platforms → CRM → dashboards, and automate reporting and insights.
• Experimentation & iteration: Run structured experiments across messaging, channels, creatives, landing pages, and audiences. Ship fast, measure quickly, and scale what works.
• Data, analytics & attribution: Define and track MQL → SQL → pipeline → revenue. Build channel-level attribution and clear visibility into performance. Use data to decide where to double down.

Success metrics

• Growth in MQLs, SQLs, and pipeline across channels
• Improvement in conversion rates across funnel stages
• Reduction in CAC with improved lead quality
• Faster campaign launch → feedback → iteration cycles
• Productionized at least one automated growth system
• Drive 150–300 MQLs per month across channels within the 4–6 month window.

Qualifications & Skills (must-haves)

• 3+ years in growth, performance marketing, or demand generation with hands-on experience across channels (including Google Ads, LinkedIn Ads, outbound, or SEO)
• Demonstrable experience scaling campaigns and/or building growth systems that impact pipeline
• Strong understanding of B2B / SaaS / enterprise funnels
• Strong analytical skills: Comfortable with GA4, HubSpot, and ad platforms. Ability to interpret data, run experiments, and make decisions quickly.
• AI-first mindset: Experience using tools like ChatGPT, Claude, or similar for campaign creation, automation, or analysis.
• High agency: Able to operate with ambiguity, take ownership, and ship without waiting for detailed instructions.

Nice-to-haves

• Experience in early-stage or high-growth startups
• Experience building automation workflows (Zapier, Make, internal tools)
• Familiarity with outbound tools (Apollo, Clay)
• Experience with partnership-led growth (SI/GSI)
• Exposure to AI/agent-based products

Tools you’ll use Google Ads, LinkedIn Ads, Apollo, Clay, HubSpot, GA4, Looker/Metabase, OpenAI/Claude, internal automation workflows, CMS tools

Why join Lyzr? You’ll build the growth engine of an AI-first company. Work directly with founders, ship fast, and build systems that directly impact pipeline and revenue.