Performance Marketing Lead | Standard Bots · Teeming.ai
Standard Bots
Standard Bots is a robotics company focused on making automation accessible through its advanced hardware and software platform. Their flagship product, the RO1, is a six-axis robotic arm designed…
Standard Bots is a robotics company focused on making automation accessible through its advanced hardware and software platform. Their flagship product, the RO1, is a six-axis robotic arm designed…
Data and AnalyticsDeepTechHardwareInformation TechnologySoftware
$70M
Wilder Systems
🇺🇸Austin, US
DeepTechHardwareManufacturingTransportation
$16M
We’re looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline
This person will build, run, and optimize our paid acquisition and conversion programs across search, social, and web — and be accountable for the unit economics behind every dollar spent
This is a senior individual contributor role reporting to the Head of Marketing
You’ll own Standard Bots’ performance marketing function end to end: paid search, paid social, conversion rate optimization, and the marketing technology infrastructure that ties it all together
Success looks like a predictable, scalable system that generates SQLs at target cost, converts them into customers at the expected rate, and compounds in efficiency over time
You’re not managing channels — you’re building a machine
You get in the weeds on keywords, audiences, ad copy, landing pages, and platform integrations because that’s where leverage lives
You move fast, test constantly, and kill what doesn’t work without hesitation
Build and manage highly granular keyword and ad group structures across category terms (machine tending automation, cobot arms), competitor terms (Universal Robots, Fanuc), and deep sub-niche terms (aluminum welding, CNC machine tending, lathe automation)
Write and continuously test ad copy that maps to buyer intent at every stage of the search journey
Obsess over keyword-level optimization: bids, match types, quality scores, negative keywords, and search term mining
Own competitor term strategy with a clear point of view on when and why to bid on specific competitors
Manage budget allocation across campaigns and ad groups based on performance data, not gut feel
Build and execute paid social campaigns across Meta, LinkedIn, and other relevant platforms targeting manufacturing operators, engineers, and automation decision-makers
Go far beyond lookalike audiences. Develop creative strategies for audience enrichment — layering first-party data, customer lists, and third-party signals to dramatically improve targeting quality in a market where our buyers are hard to find on social platforms
Own the full creative pipeline: ad copy, static visuals, and video assets, working closely with the design team to produce high-performing creative at pace
Develop and maintain a clear strategy for balancing prospecting and retargeting spend, with a rigorous approach to measuring incrementality from retargeting campaigns
Own the conversion architecture across landing pages and key website flows, with a structured A/B testing program built on clear hypotheses
Work closely with design and development to rapidly produce, launch, and iterate on test variants
Aggregate learnings across tests so that each experiment compounds into better-performing pages and flows over time
Think like a UX strategist — hierarchy, messaging, CTAs, form design, and page speed all fall within your purview
Own the integration layer between advertising platforms, CRM, and analytics — ensuring conversion signals flow downstream from HubSpot back to Meta, Google, and LinkedIn so platform algorithms learn from real business outcomes, not just form fills
Build and maintain tracking infrastructure: UTM frameworks, conversion APIs, pixel implementations, and attribution models across both paid search and paid social
Evaluate, implement, and optimize martech tools that improve targeting, measurement, or workflow efficiency across the full funnel — from ad platform to CRM to closed-won
Be the person who understands how data moves between systems and can diagnose when something breaks
Own Standard Bots’ SQL generation targets and cost-per-SQL goals
Monitor and optimize the full funnel from impression to closed-won, ensuring SQLs convert into customers at the expected rate
Report on performance with clarity and precision — dashboards, weekly reviews, and monthly deep-dives that separate signal from noise
Benefits
Paid time off
Medical/dental/vision insurance
Life insurance & disability insurance
401(k)
Employee stock options- Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot
Deep expertise across paid search, paid social, and conversion rate optimization — not a generalist who dabbles, but someone who is genuinely strong in all three
Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution
A bias toward speed and testing. You’d rather run an imperfect test this week than plan the perfect one next month
Excellent ad copywriting skills. You can write search ads, social copy, and landing page headlines that convert
5–7 years of hands-on performance marketing experience, with at least 2–3 years in B2B technology, industrial, or manufacturing-adjacent markets where sales cycles are long and buyers are technical
Comfort working in a fast-moving startup where you’ll own the function, not inherit a playbook
Sharp analytical instincts. You think in terms of unit economics, funnel math, and statistical significance — not vanity metrics
Based in or near New York, or open to hybrid work
Experience with Conversion API (CAPI) implementations for Meta and Google
Familiarity with robotics, automation, or adjacent hardware/software categories
Experience marketing to manufacturers, plant operators, or industrial engineers
