Role summary
Data-Hat AI is hiring a mid–senior Analytics Lead to own our GA4 measurement stack and growth analytics. You will architect GA4 across our digital platforms, connect GA4 data with our data warehouse/CRM, and convert event-level signals into insights that improve acquisition, engagement, and conversion. This role is ideal for someone who can operate hands-on while setting best practices for tracking, experimentation, and reporting.
What you’ll own
- GA4 strategy and implementation:
design event taxonomy, conversions, funnels, user journeys, and tracking governance across web and campaigns.
- Measurement reliability:
ensure clean UTMs, channel mapping, conversion integrity, and data quality through auditing and troubleshooting.
- Data integration:
connect GA4 (including exports where applicable) with internal systems such as
data warehouse and CRM
to enable advanced analysis and automation.
- Experimentation:
partner with Marketing/Growth to design and run
A/B tests
using GA4 and Google Ads tools—define hypotheses, metrics, and actionable readouts.
- Reporting foundation:
build structured datasets, executive dashboards, and recurring performance narratives (what happened, why, and what to do next).
- Attribution and optimization:
improve attribution logic, build segments/audiences, and support personalization and conversion optimization initiatives.
What you bring
- 5–10 years
in digital analytics / marketing analytics / growth analytics (or equivalent depth).
- Strong hands-on expertise with
GA4
(event-based measurement, conversions, audiences, explorations, funnel/cohort analysis).
- Experience implementing and managing tracking via
(preferred) and resolving data quality issues.
Nice to have
- GA4 → BigQuery modeling, dbt, Looker Studio/Power BI, or similar BI tooling
- CRM analytics (HubSpot/Salesforce) and lead-to-revenue / funnel measurement
- Familiarity with consent/privacy constraints and modern tracking limitations
What success looks like (first 90 days)
- GA4 tracking plan implemented with high data trust and clear governance
- Key conversion funnels and campaign reporting live with executive-ready dashboards
- GA4 data connected to warehouse/CRM for deeper analysis and automation
- Experiment roadmap launched with measurable learnings and optimization actions
How to apply
Share your resume/LinkedIn plus a cover letter describing:
- The largest GA4 implementation you’ve led, and
- One experiment you ran and what changed as a result.
Company Overview
Data-Hat AI is a Silicon Valley based company transforming retail operations through autonomous AI solutions that turn data into action. Led by Kshitij Kumar (KK), our global team of data science, AI, and machine learning experts is pioneering agentic AI systems purpose-built for retail. We're building a digital workforce that removes operational bottlenecks and fundamentally changes how retail teams work. Serving markets across the US, UK, Europe, and Middle East, Data-Hat AI is creating the future of autonomous retail, where data doesn't just inform decisions, it executes them.
