• Leverage audience data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations

• Extract insights from audience data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available

• Actively attend training sessions with various vendors and inquire about data and platform capabilities

• Develop and present Audience and Data 101 presentations to clients

• Assist in the development of client-facing materials, including data presentations and audience performance reports

• Develop a strong overall understanding of the client’s business objective and demonstrate through campaign results how data targeting can help them achieve their business goals

• Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance sessions with various vendors and inquire about data and platform capabilities

• Manages with direction from manager and associate director

• Does not have input into client business-related decisions

• Interaction with client, begin ownership of client communication or relationship (except when no manager is present)

• Oversight of junior associates (where applicable), but not accountable

Qualifications:

Required:

• 2+ years prior digital advertising experience in a client-services capacity

• Strong understanding of third-party ad serving platforms (display, video, mobile)

• Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms

• Strong understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers

• Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.

• Strong analytical skills, technical know-how, and strategic thinking

• Understand Web analytics tools (e.g., Google Analytics)

• Understand Identity Solution tools (eg. Epsilon, Liveramp, Neustar)

• Understand of CDP (eg. Salesforce, Adobe, Treasure Data)

Company:

Spark Foundry is one of six global media agency brands within Publicis Media. Founded in 2016, headquartered in New York, New York, USA, team size 1001-5000 employees, currently Late Stage. Spark Foundry has a track record of offering H1B sponsorships.