Our client in the established mortgage lender industry is seeking a Marketing Strategist to lead and evolve their digital marketing strategy across SEO, Online Reputation Management (ORM) and marketing automation, with Salesforce CRM as the foundational platform.

This is a hybrid role, going onsite on Tuesday/Thursday to their Irvine location. Key Responsibilities Strategy & Leadership

• Own the strategic roadmap for SEO, ORM, and marketing automation.
• Proactively identify opportunities to improve performance, efficiency, and scalability.
• Translate business objectives into clear priorities, KPIs and execution plans.
• Lead, mentor, and hold accountable internal team members and external partners.

SEO Strategy

• Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content) as well as own SEO reporting, insights, and continuous optimization.
• Guide keyword and competitive research aligned with mortgage borrower intent.
• Improve organic visibility through site optimization, content strategy, and governance.
• Monitor algorithm changes and industry trends, recommend data-driven adjustments.

Online Reputation Management (ORM)

• Lead ORM strategy to protect and strengthen brand credibility at scale.
• Establish structured monitoring, response, and review-generation processes.
• Ensure ORM efforts align with compliance, brand, and governance standards.
• Address reputational risks through ethical, sustainable visibility strategies.

Marketing Automation & Salesforce CRM

• Build scalable frameworks for segementation, nurturing, and performance tracking.
• Evaluate, select, and manage marketing automation platforms as business needs.
• Design and optimize marketing automation workflows integrated with Salesforce and servce as the marketing owner of marketing automation systems and platforms.
• Ensure data integrity, reporting accuracy, and clear lifecycle visibility.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Apply strong knowledge of mortgage products, borrower journeys, and regulations.
• Proficiency in marketing automation tools and analytics platforms.
• Strong understanding of SEO, PPC, email marketing, and social media best practices.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with strong copywriting and content creation skills.
• Ensure all marketing strategy and execution meet regulatory and compliance requirements.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits Benefits include Medical, Dental, and Vision insurance, company-paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program.

Email Your Resume In Word To Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

avni.vachhani@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: : AV10-1973883 -- in the email subject line for your application to be considered.***

Avni Vachhani - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 01/07/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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