Job Title: Marketing Manager
Location: Dubai, UAE
Department: Marketing
Reports To: Head of Marketing
Employment Type: Full-Time
Experience Level: Mid-Level (3+ years UAE experience)
Role Purpose
The Marketing Manager will be responsible for executing the company’s marketing strategy across BIG Estate Properties’ development and brokerage businesses, with a strong focus on lead generation, brand visibility, and sales support.
This is a hands-on operational role managing day-to-day marketing activities and coordinating an in-house team consisting of:
- Videographer / Content Creator
- Social Media Manager (SMM)
- Performance Marketing / Paid Ads Manager
The role requires a practical marketer who can execute campaigns, manage creatives, analyze performance, and work closely with Sales to achieve measurable results.
Key Responsibilities
1. Marketing Execution & Planning
Execute marketing plans in line with the overall marketing strategy and business objectives.
Manage marketing activities for:
- Developer-led projects
- Brokerage listings and services
Ensure a high SQL (Sales Qualified Lead) ratio while delivering sufficient lead volume from:
- Europe
- CIS
- Middle East
- Other Tier 1 markets
Apply strong understanding of the Dubai real estate market, buyer behavior, and targeting.
Create and adapt high-conversion scripts and concepts for paid video advertising.
Translate sales targets into actionable marketing campaigns and lead-generation initiatives.
Monitor and manage allocated marketing budgets efficiently.
2. Team Coordination & Daily Management
Coordinate and manage the daily work of:
- Videographer / Content Creator
- Social Media Manager
- Performance Marketing / Paid Ads Manager
Assign tasks, align timelines, and ensure delivery quality.
Monitor KPIs, deadlines, and campaign performance.
Ensure smooth collaboration within the marketing team.
3. Content & Brand Execution
Ensure all marketing content aligns with brand guidelines and positioning.
Review and approve:
- Video content (property tours, reels, lifestyle content, launches)
- Social media posts and stories
- Campaign creatives and landing pages
Maintain consistent visual and messaging standards suitable for premium real estate.
Support content planning calendars and campaign schedules.
4. Digital Marketing & Lead Generation
Execute and oversee digital marketing activities across:
- Meta (Facebook / Instagram)
- Google Ads
- YouTube Ads
- Telegram advertising
- Property portals and digital platforms
Work closely with the Performance Marketing Manager to:
- Define and refine target audiences
- Optimize campaigns
- Control CPL, CPQL, and ROMI
Ensure leads are properly tracked, qualified, and transferred to Sales teams.
5. Sales Support & Collaboration
Work closely with the Head of Sales and sales teams to:
- Support project launches and brokerage targets
- Align campaigns with active sales priorities
- Prepare sales decks and marketing materials
- Collect feedback on lead quality and conversion.
- Adjust campaigns based on sales feedback and performance data.
6. Reporting & Optimization
- Track campaign performance, engagement metrics, and lead data.
- Prepare regular marketing performance reports for the Head of Marketing.
- Monitor competitor activity and market trends.
- Continuously test, refine, and improve campaigns to increase effectiveness.
7. External Vendors & Support
- Coordinate with external agencies, freelancers, and production partners when required.
- Review external creative output and ensure alignment with brand standards.
- Support vendor coordination and cost control as directed.
Requirements
Education & Professional Background
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Marketing certifications are an advantage
- Real estate marketing experience is highly preferred
Experience
- 3+ years of marketing experience in the UAE
- Experience in real estate marketing (developer or brokerage)
- Hands-on experience in digital marketing and lead generation
- Experience working closely with sales teams
- Experience coordinating content and performance marketing activities
- Experience marketing off-plan projects
- Experience with high-volume lead campaigns
- Exposure to both brand and performance marketing
Technical Skills & Knowledge
- Social media platforms: Instagram, TikTok, YouTube, LinkedIn
- Paid advertising platforms: Meta, Google
- CRM and lead tracking systems
- Ability to analyze marketing metrics and campaign performance
- Basic understanding of video production workflows
- Budget tracking and reporting skills
Key Competencies
- Strong execution and follow-through
- Organized and detail-oriented
- Commercial mindset with focus on performance metrics
- Clear communicator and team coordinator
- Ability to work in a fast-paced, target-driven environment
Job Types: Full-time, Permanent
Pay: AED12,000.00 - AED18,000.00 per month
