• Develop and refine clear, concise, and compelling product messaging and positioning across all product offerings.
• Ensure consistency across all customer-facing materials, both digital and print.
• Act as a bridge between product and marketing to unify messaging and narrative direction.

Content Development & Creative Oversight

• Manage the creation of product brochures, white papers, reports, email campaigns, and training materials.
• Oversee website content development and enhancements to reflect updated positioning and marketing strategy.
• Lead internal and external report redesigns for greater clarity, usability, and visual impact.

Tradeshow & Event Management

• Manage the planning, preparation, and execution of tradeshows, conferences, symposia, and customer events to ensure consistent brand representation and strategic impact.
• Coordinate event logistics, marketing materials, messaging, and on-site support in collaboration with internal teams and external vendors.

Marketing Language & Guidelines

• Develop and maintain Cortechs.ai’s marketing style guide including tone, terminology, and visual identity alignment.
• Ensure adherence to guidelines across all teams and content types.

Sales Enablement & Collateral Development

• Build pre-sale and post-sale materials, including case studies, KOL testimonials, onboarding plans, and datasheets.
• Ensure materials are aligned with product launches and commercial strategies.

Customer Relationship Management & Feedback Integration

• Manage relationships with key customers to support development of case studies, webinars, and testimonial videos.
• Establish a structured system for gathering customer feedback and integrating actionable insights into product marketing.

Cross Functional Collaboration

• Actively collaborate with Product Management, Engineering, Commercial, and Clinical teams.
• Participate in monthly meetings to align on goals, share updates, and gather insights.
• Serve as a liaison between Product and Marketing on joint initiatives.

Required Experience:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years of marketing experience within the healthcare industry.
• 2+ year experience in healthcare or biotech (preferred).
• Strong copywriting and content creation skills.
• Competency with Adobe Creative Suite or other graphic design platforms.
• Experience with WordPress and Google Analytics (preferred).
• SEO strategy experience and execution.
• High proficiency in Microsoft Office.
• Experience managing marketing automation systems and CRM platforms.
• Strong organizational and creative project management skills.