Email Marketing

• Maintain and update mailing lists; handle opt-out requests and update CRM records.
• Execute email campaigns (festive greetings, event invites) using MailChimp; assist with segmentation for region-specific messaging.

Website Management & Analytics

• Conduct weekly website reviews, report issues, and ensure compliance with legal elements.
• Monitor website traffic and key metrics (Sessions, Users, Bounce Rate, Engagement Rate) using analytics tools.
• Prepare lead reports, categorize leads, and forward them to relevant BD contacts.
• Assist in creating location-specific pages and microsites; explore upgrades to improve engagement.

SEO & Content Oversight

• Review blog topics and posts for tone, relevance, and language before approval.
• Monitor SEO activities performed by the agency, including keyword reports and link submissions.
• Coordinate with agencies & create content for social media campaigns.
• Assist in creating and circulating promotional material for events via email, WhatsApp, and social media.

Creative Support (Secondary)

• Create basic graphics using Canva for social media and email campaigns.
• Support simple video editing for marketing content when required.

Required Skills and Experience

Education

Bachelor’s degree in Marketing, Business Administration, or related field.

Experience

1-2 years of experience in Marketing

Functional Competencies

• Experience in marketing operations or digital marketing coordination.
• Familiarity with website analytics tools (Google Analytics, Looker Studio) and CRM systems.
• Basic knowledge of SEO, social media management, and email marketing platforms (MailChimp).
• Strong organizational and communication skills for vendor and cross-team coordination.
• Proficiency in MS Office; knowledge of Canva or similar tools is a plus.

Behavioral Competencies

• Creative thinking
• Time Management
• Self-motivation & Problem-solving ability
• Strong inter-personal relationship skills
• Strong written & verbal communication