Bluewhite is a global company founded in 2017 that provides autonomous technology solutions for farming, enabling growers to operate existing fleets with an easy-to-use platform and end-to-end service. Their flagship product, Bluewhite Pathfinder, supports any tractor, implement, and crop under various conditions, consolidating multiple farming functions into a single platform. The company emphasizes safety with multiple layers of redundancy and offers 24/7 in-field and remote support. Bluewhite's business model focuses on delivering autonomous farming technology to increase profitability, productivity, and sustainability for farmers worldwide. The company is headquartered in Fresno, California, with operations in Israel, and is backed by leading venture capital funds. Bluewhite has received multiple industry recognitions and awards, highlighting its innovation and impact in AgTech.
Bluewhite is a global company founded in 2017 that provides autonomous technology solutions for farming, enabling growers to operate existing fleets with an easy-to-use platform and end-to-end service. Their flagship product, Bluewhite Pathfinder, supports any tractor, implement, and crop under various conditions, consolidating multiple farming functions into a single platform. The company emphasizes safety with multiple layers of redundancy and offers 24/7 in-field and remote support. Bluewhite's business model focuses on delivering autonomous farming technology to increase profitability, productivity, and sustainability for farmers worldwide. The company is headquartered in Fresno, California, with operations in Israel, and is backed by leading venture capital funds. Bluewhite has received multiple industry recognitions and awards, highlighting its innovation and impact in AgTech.
Bluewhite is reshaping the future through off-road autonomy, robotics, and AI-powered solutions. We help growers, operators, and allied forces to operate smarter and safer.
We’re looking for a
Marketing Director
to lead all marketing activities across both
Bluewhite
and
AGANA Technologies
, our defense-focused brand. This is a hands-on, creative, and strategic role for a marketing leader who can move seamlessly from brand storytelling and visual design to full-scale execution across global campaigns.
What You’ll Do
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Develop and execute the global marketing strategy across both brands, ensuring alignment with business and go-to-market goals.
Lead new product generation launches end-to-end, from positioning and messaging to campaign creation and rollout.
Create, design, and manage content, campaigns, and communications that build awareness, engagement, and demand across all channels.
Support the full sales cycle with high-impact sales enablement tools, presentations, and strategic materials that empower the commercial team.
Plan and facilitate and conferences, tradeshows and on-site events.
Drive new leads across multiple-channels and manage early funnel engagement.
Manage and evolve brand identity, messaging, and creative expression across digital platforms, events, PR, and partnerships.
Design and produce high-quality decks, visuals, and materials for internal, customer, and investor-facing communications.
Work directly with the CEO and leadership team on company-wide storytelling, investor materials, and strategic messaging.
Lead product marketing, while coordinating with our global team.
Report to the Chief Business Officer (based in the U.S.), providing strategic visibility and performance insights.
Requirements:
Who You Are
A hands-on marketing leader with 7+ years of experience in marketing, preferably in technology, robotics, or mobility.
Highly creative and fluent in AI-powered design and content tools, capable of building a full brand identity from concept to launch using modern creative workflows.
Strong visual sense with proven ability to design and craft decks, campaigns, and visuals that elevate brand storytelling.
Expert in social media management and content creation, with a deep understanding of what drives engagement in high-tech industries.
Experienced in go-to-market strategy, sales enablement, messaging, and investor communications.
Agile and willing to travel when needed for events, launches, or cross-regional collaboration.
Comfortable working independently in a hybrid, fast-paced environment while managing remote stakeholders.
Exceptional written and visual communication skills in English, with a clear and confident voice.
Nice to Have
Experience in agriculture, autonomy, or defense industries.
Experience in growth stage startups.
Background in scaling marketing systems, automation, or analytics.
Familiarity with U.S, EU, and global market dynamics in growth-stage technology companies.
About Us:
Bluewhite drives the growth of resilient farms through pioneering technology, and a friendly user experience. Our vision is to bring sustainable innovation to growers worldwide. The Bluewhite mission is to build resilient farms by maximizing the grower’s productivity and reducing their operational cost. We equip existing fleets with autonomous technology, an easy-to-use platform, and end-to-end service, supporting their journey to a more profitable and sustainable farm.
Together, we will Grow Forward.
Bluewhite has 100 employees in TLV, Israel, and Fresno, USA.
Many of our team members, including founders, worked in the Israeli military developing and working with autonomous vehicles – they have brought that knowledge to the global agriculture industry to revolutionize how we farm. Blue white’s diverse team of engineers, farmers, technicians, and field operators holds decades of experience in autonomous technologies, and all follow our core values: Fellowship, love of the land, and innovation. The company has raised $50m with strong investment partners, partnered with top venture capitalists such as Insight Partners, Entree Capital, SVB, and Peregrine Ventures.
